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Index
Copyright
Contents
Introduction: If Amazon Can’t Succeed, Can Anyone?
Chapter 1: This Is What a Business Needs to Succeed in China
Chapter 2: Amazon: The Flywheel Stops Spinning
Chapter 3: Norwegian Cruise Line: How “Made for China” Fails
Chapter 4: Hyundai: What Got You Here Won’t Get You There
Chapter 5: LinkedIn: A Résumé for Success?
Chapter 6: Sequoia Capital: Weaving Filaments Across Borders
Chapter 7: InMobi: Jockey or Horse?
Chapter 8: Intel: Alpha Chips
Chapter 9: Zegna: When Brand Is King
Chapter 10: Lessons on Winning and Losing in China
Chapter 11: Prescriptions for Success
Conclusion: Most Interesting Times
Acknowledgments
Notes
About the Authors
About Wharton School Press
About the Wharton School
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