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Index
Cover
Title
Copyright
Contents
Acknowledgements
Introduction USEFUL MIDDLEMEN
Hustlers and Humanists, or Why We Need a Theory of Publishing
The Argument
A Theory of Publishing?
Chapter 1 THE PROBLEM OF PUBLISHING
What’s the Problem?
The Word Itself
Instances from History
Publishing Media
What Publishing Is Not
Why We Need a Theory of Publishing
Chapter 2 THE DIGITAL CONTEXT AND CHALLENGE
The Origins of Digital Publishing
Changing Content
Network Effects
Centralisation
Fragmentation
The Digital Challenge
Disintermediation
Copyright
Taking up the Challenge?
Chapter 3 HOW CONTENT WORKS
From Containers to Frames
From Motivations to Models
A Rounded View of Content
Chapter 4 THE SYSTEM OF PUBLISHING
Publishing Theory and the Communications Circuit
Filtering
Amplification I
Amplification II
Amplification III
The System of Publishing
Chapter 5 MODELS
Background
For Profit?
Not for Profit?
Four Encyclopaedias: Four Composite Models
Risk, Rationality, Diversity
Chapter 6 ADDRESSING PROBLEMS, MEETING CHALLENGES
Meeting the Challenge
Market Making
‘Open’ Revisited
Forging the New Publisher
Self-Definition
Coda
Conclusion INSIDE THE CONTENT MACHINE
Bibliography
Online Material
Index
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