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Index
Preface
Acknowledgments
CHAPTER 1 THE ROLE OF THE STUDENT PRESS
THE ROLE OF THE STUDENT PRESS
THE CHRONICLE OF CAMPUS LIFE
THE COMMUNITY FORUM
THE WATCHDOG
THE TRAINING GROUND
THE ENHANCED ROLE OF ONLINE PUBLICATIONS
CHALLENGES OF STUDENT NEWSPAPERS
GETTING HELP
TO DO
TO READ
TO CLICK
CHAPTER 2 RECRUITING AND TRAINING YOUR STAFF
RECRUITING A STAFF
TRAINING YOUR STAFF
CREATING A STAFF MANUAL
MENTORING
DIVERSITY TRAINING
MOTIVATING YOUR STAFF
TO DO
TO READ
TO CLICK
APPENDIX 2.A TRAINING EXERCISES
CHAPTER 3 COVERING A CAMPUS
DEVELOPING A BEAT SYSTEM
ON THE BEAT
DEALING WITH YOUR PUBLIC INFORMATION OFFICE
COVERING THE ADMINISTRATION
FINDING STORY IDEAS
THE TICKLER FILE
LOCALIZING NATIONAL AND INTERNATIONAL STORIES
COVERING HIGHER EDUCATION
COVERING HEALTH AND SCIENCE
COVERING A DIVERSE COMMUNITY
TO DO
TO READ
TO CLICK
APPENDIX 3.A BEAT REPORT
APPENDIX 3.B NEWSPAPER READERSHIP SURVEY
CHAPTER 4 REPORTING
NEWS JUDGMENT
THE REPORTING PROCESS
BACKGROUND RESEARCH
REPORTING RESOURCES
THE POWER OF OBSERVATION
INTERVIEWING
RECORDING INTERVIEWS
NOTETAKING
EMAIL INTERVIEWS
MATH FOR JOURNALISTS
ACCURACY
TO DO
TO READ
TO CLICK
CHAPTER 5 NEWSWRITING
THE BASIC NEWS STORY
LEDES
OTHER ELEMENTS OF A NEWS STORY
TELLING DETAILS
FAIRNESS AND ACCURACY
ATTRIBUTION
QUOTES
TO DO
TO READ
TO CLICK
CHAPTER 6 THE LIFESTYLE PAGES
LIFESTYLE COVERAGE
TYPES OF LIFESTYLE STORIES
FINDING AN ANGLE
REPORTING THE FEATURE STORY
STRUCTURING THE FEATURE STORY
SEX AND RELATIONSHIPS COLUMNS
TO DO
TO READ
TO CLICK
CHAPTER 7 SPORTSWRITING
THE ROLE OF THE SPORTSWRITER
ADVANCES
GAME STORIES
SCORING AND NOTETAKING
PROFILES
SPORTS FEATURES
SPORTS NEWS STORIES
INVESTIGATING COLLEGE SPORTS
SPORTS COLUMNS
COVERING SPORTS FOR A NON-DAILY
BEYOND TEAM SPORTS
SPECIAL SECTIONS
WEB COVERAGE
AVOIDING BIAS
TO DO
TO READ
TO CLICK
CHAPTER 8 ARTS AND ENTERTAINMENT WRITING
PREVIEWS
REVIEWS
THE FIRST-PERSON DILEMMA
COLUMNS
TO DO
TO READ
TO CLICK
CHAPTER 9 OPINION PAGES
THE OPINION SECTION
THE EDITORIAL PROCESS
FINDING EDITORIAL SUBJECTS
WRITING AN EDITORIAL
THE OMBUDSMAN
TO DO
TO READ
TO CLICK
CHAPTER 10 EDITING
STAFF ORGANIZATION
EDITOR SELECTION
DEVELOPING A LEADERSHIP STYLE
EDITING COPY
EDITORIAL BUDGETS
MEETINGS
PLANNING SPECIAL PROJECTS
DEALING WITH CONTROVERSY
STUDENT MEDIA BOARDS
EVALUATING STAFF
WRITING HEADLINES
TO DO
TO READ
TO CLICK
APPENDIX 10.A EDITOR APPLICATION
APPENDIX 10.B PERFORMANCE EVALUATION FORMS
APPENDIX 10.C PRODUCTION CHECKLIST
CHAPTER 11 INVESTIGATIVE REPORTING
WHAT IS INVESTIGATIVE REPORTING?
WHEN LAWS DON’T WORK
PUBLIC RECORDS
INVESTIGATING PRIVATE SCHOOLS
COMPUTER-ASSISTED REPORTING
FOLLOWING UP ON TIPS AND HUNCHES
KNOWING THE LAW
CULTIVATING HUMAN SOURCES
TO DO
TO READ
TO CLICK
CHAPTER 12 PHOTOJOURNALISM
WHAT IS PHOTOJOURNALISM?
SHOOTING PERSPECTIVES
BREAKING NEWS
SPEECHES AND MEETINGS
SHOOTING SPORTS
FEATURE PHOTOS
CANDIDS
PORTRAITS
PHOTO ILLUSTRATIONS
PHOTO STORIES
PHOTO ASSIGNMENTS
WHERE CAN YOU SHOOT?
PHOTOS ON THE WEB
PHOTO EDITING
PRE-SHOOT RESEARCH
WRITING CUTLINES
COPYRIGHT AND SELLING PHOTOS
TO DO
TO READ
TO CLICK
CHAPTER 13 LEGAL ISSUES
CENSORSHIP AT PUBLIC SCHOOLS
CENSORSHIP AT PRIVATE SCHOOLS
CENSORSHIP PREVENTION
FIGHTING CENSORSHIP
NEWSPAPER THEFT
LIBEL
PRIVACY
OBSCENITY
ACCESS TO INFORMATION
COPYRIGHT LAW
TO DO
TO READ
TO CLICK
APPENDIX 13.A STAFF COPYRIGHT POLICY
CHAPTER 14 ETHICAL ISSUES
DEVELOPING A CODE OF ETHICS
CONFLICTS OF INTEREST
PLAGIARISM AND FABRICATION
OBSCENITY AND PROFANITY
INTERVIEWING VICTIMS OF TRAGEDY
COVERING SUICIDE
CONFIDENTIAL SOURCES
DOING AN ETHICS AUDIT
TO DO
TO READ
TO CLICK
CHAPTER 15 STARTING A NEW NEWSPAPER
NEWSPAPER COMPETITION
ALTERNATIVE MEDIA OUTLETS
STARTING A NEW PUBLICATION
WRITING A MISSION STATEMENT
DRAFTING A CONSTITUTION
CREATING A STAFF MANUAL
DRAFTING A BUSINESS PLAN
PRODUCTION
CREATING A NEWSROOM
PUBLICITY
TO DO
TO READ
TO CLICK
CHAPTER 16 DESIGN AND GRAPHICS
DESIGN IS CONTENT
LAYOUT AND DESIGN
PRINCIPLES OF DESIGN
TYPOGRAPHY
THE BUILDING BLOCKS OF A PAGE
MODULAR DESIGN
MULTIPLE POINTS OF ENTRY
THE DESIGNER’S TOOLBOX
BROADSHEETS AND TABLOIDS
THE ROLE OF DESIGNERS
STYLE GUIDES
MODELS
DRAWING A DUMMY
INFOGRAPHICS
TO DO
TO READ
TO CLICK
CHAPTER 17 WEBSITES
NEWSPAPER OR NEWS ORGANIZATION?
THE ONLINE MEDIUM
MULTIMEDIA
INTERACTIVITY
LINKING
MOBILE JOURNALISM
SEARCH ENGINE OPTIMIZATION
WRITING FOR THE WEB
BLOGS
POLLS
PUBLISHING OPTIONS
ARCHIVING CONTENT
TO DO
TO READ
TO CLICK
CHAPTER 18 MULTIMEDIA STORYTELLING
WHAT IS MULTIMEDIA JOURNALISM?
CHOOSING THE RIGHT MEDIUM
SOUND
EDITING AUDIO
SLIDESHOWS AND AUDIO SLIDESHOWS
WEB-BASED VIDEO
TELLING STORIES WITH VIDEO
MULTIMEDIA PROJECTS
OTHER MULTIMEDIA TOOLS
TO DO
TO READ
TO CLICK
CHAPTER 19 SOCIAL MEDIA
WHAT IS SOCIAL MEDIA?
USING SOCIAL MEDIA FOR JOURNALISM
TYPES OF SOCIAL MEDIA TOOLS
FINDING STORY IDEAS
REPORTING WITH SOCIAL MEDIA
ENGAGING READERS
CROWDSOURCING AND USER-GENERATED CONTENT
SOCIAL MEDIA EDITORS
ETHICAL ISSUES
TO DO
TO READ
TO CLICK
CHAPTER 20 ADVERTISING AND MARKETING
RECRUITING YOUR SALES STAFF
TRAINING YOUR STAFF
MOTIVATING YOUR STAFF
TYPES OF NEWSPAPER ADVERTISING
ADVERTISING POLICIES
ADVERTISING RATES
MEDIA KITS
DESIGNING ADS
COUPONS AND SPECIAL DEALS
10 STEPS TO SELLING NEWSPAPER ADVERTISING
ASSEMBLING A SALES KIT
CUSTOMER SERVICE
SPECIAL ISSUES AND SPECIAL SECTIONS
CLASSIFIED ADVERTISING
ONLINE DISPLAY ADVERTISING
DISTRIBUTION
MARKETING
TO DO
TO READ
TO CLICK
APPENDIX 1 ASSOCIATED PRESS STYLE CHEAT SHEET
APPENDIX 2 CONTESTS FOR STUDENT JOURNALISTS
Index
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