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Index
Cover Table of Contents Introduction
About This Book Foolish Assumptions Icons Used in This Book Where to Go from Here
Book 1: Moving from Idea to Reality
Chapter 1: Your Business in Context
An Overview of Feasibility Analysis Understanding Your Industry Researching an Industry Defining Your Market Niche Zeroing In on a Brand-New Product
Chapter 2: Refining and Defining Your Business Idea
Recognizing the Power of a Good Idea Brainstorming New Business Ideas Identifying Business Opportunities Putting a Promising Idea to the Test
Chapter 3: Creating a Business Model
Identifying Who Needs a Business Model Common Aspects of All Business Models Business Models in Their Simplest Form Examples of Business Models Finding Success with a Business Model
Chapter 4: Finding Your Target Market
Gauging the Target Market Determining Industry Attractiveness Looking for Niche Attractiveness Checking Out Customer Attractiveness Finding Your Place on the Industry Value Chain
Chapter 5: Considering a Franchise
Understanding What a Franchise Is Recognizing the Importance of Brands in Franchising Identifying the Three Types of Franchising Being Aware of the Roles and Goals of Franchisors and Franchisees Reviewing Franchise Relationships Nuances of the Franchisor/Franchisee Relationship Considering the Pros and Cons of Franchising
Book 2: Planning for Your Business
Chapter 1: Writing a Business Plan
Selling Yourself on the Importance of Business Planning The Anatomy of a Business Plan Setting Out Your Planning Objectives Identifying Your Business Plan Audiences and Key Messages Establishing Your Plan’s Time Frame Preparing for the Real World
Chapter 2: Finding the Funding
Starting with a Plan Tapping Friends and Family Finding an Angel Daring to Use Venture Capital Selling Stock to the Public: An IPO Finding Other Ways to Finance Growth Guarding Your Interests
Chapter 3: Setting Your Franchise’s Wheels in Motion
Surveying Your Options for Locale Finding Your Franchise’s Habitat Protected Areas, Exclusive Areas, and Encroachment Policies Signing the Lease Meeting Your Franchise’s Requirements Getting the Goods: Merchandise and Supplies Receiving Merchandise Maintaining Inventory Getting Good Training for Yourself and Your Management
Chapter 4: Starting a Home-Based Business
Looking at the Basics of Home-Based Business Examining the Good News and the Bad Taking the Home-Based Business Quiz Starting Something from Scratch Transitioning into Your Home-Based Business
Chapter 5: Creating an Online Presence for Your Business
Feng Shui-ing Your Website Creating Content That Attracts Customers Nip and Tuck: Establishing a Visual Identity Inviting Comments from Customers Moving from Website to Web Presence
Chapter 6: Starting with the Right Legal Structure
Introducing the Legal Business Classifications Going It Alone: The Sole Proprietorship Choosing a Partner: The Partnership Going for the Gold: The Corporation Offering Flexibility: The S Corporation, the LLC, and the Nonprofit Corporation Benchmarking Your Best Choice
Book 3: Handling Your Finances
Chapter 1: Setting Up the Books
Bookkeepers: The Record Keepers of the Business World Wading through Basic Bookkeeping Lingo Pedaling through the Accounting Cycle Tackling the Big Decision: Cash-Basis or Accrual Accounting Seeing Double with Double-Entry Bookkeeping Differentiating Debits and Credits Outlining Your Financial Road Map with a Chart of Accounts Starting with the Balance Sheet Accounts Tracking the Income Statement Accounts Setting Up Your Chart of Accounts
Chapter 2: Reporting Profit or Loss in the Income Statement
Presenting Typical Income Statements Taking Care of Housekeeping Details Being an Active Reader Deconstructing Profit Pinpointing the Assets and Liabilities Used to Record Revenue and Expenses Reporting Unusual Gains and Losses Watching for Misconceptions and Misleading Reports
Chapter 3: Showing Financial Condition in the Balance Sheet
Expanding the Accounting Equation Presenting a Proper Balance Sheet Judging Liquidity and Solvency Understanding That Transactions Drive the Balance Sheet Sizing Up Assets and Liabilities Financing a Business: Sources of Cash and Capital Recognizing the Hodgepodge of Values Reported in a Balance Sheet
Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows
Meeting the Statement of Cash Flows Explaining the Variance between Cash Flow and Net Income Sailing through the Rest of the Statement of Cash Flows Pinning Down “Free Cash Flow” Looking at Limitations of the Statement of Cash Flows
Chapter 5: Controlling Costs and Budgeting
Getting in the Right Frame of Mind Getting Down to Business Looking into Cost of Goods Sold Expense Focusing on Profit Centers Reducing Your Costs Deciding Where the Budgeting Process Starts Homing In on Budgeting Tools Preparing an Actual Budget or Forecast Understanding Internal versus External Budgets Creating a Living Budget Using the Budget as a Business-Management Tool Using Budgets in Other Ways
Chapter 6: Satisfying the Tax Man
Tax Reporting for Sole Proprietors Filing Tax Forms for Partnerships Paying Corporate Taxes Taking Care of Sales Taxes Obligations Keeping Up with and Researching Tax Strategies and Rules Paying for Tax Help
Book 4: Managing Your Business
Chapter 1: Tackling the Hiring Process
Starting with a Clear Job Description Defining the Characteristics of Desirable Candidates Finding Good People Becoming a Great Interviewer Evaluating Your Candidates Hiring the Best (and Leaving the Rest)
Chapter 2: Setting Goals
Knowing Where You’re Going Identifying SMART Goals Setting Goals: Less Is More Communicating Your Vision and Goals to Your Team Juggling Priorities: Keeping Your Eye on the Ball Using Your Power for Good: Making Your Goals Reality
Chapter 3: Embracing Corporate Social Responsibility
Understanding Socially Responsible Practices Developing a CSR Strategy for Implementation Doing the Right Thing: Ethics and You
Chapter 4: Managing with Technology
Weighing the Benefits and Drawbacks of Technology in the Workplace Using Technology to Your Advantage Getting the Most Out of Company Networks
Chapter 5: Delegating to Get Things Done
Delegating: The Manager’s Best Tool Debunking Myths about Delegation Taking the Six Steps to Delegate Sorting Out What to Delegate and What to Do Yourself
Book 5: Marketing and Promotion
Chapter 1: Optimizing Your Marketing Program
Know Yourself, Know Your Customer Finding Your Marketing Formula Controlling Your Marketing Program Refining Your Marketing Expectations Revealing More Ways to Maximize Your Marketing Impact
Chapter 2: Laying a Foundation for Growth
Measuring the Growth Rate of Your Market Responding to a Flat or Shrinking Market Finding Your Best Growth Strategies Growing a Market Segmentation Strategy Developing a Market Share Strategy Designing a Positioning Strategy Growth Hacking to Build Leads and Market Share Selling Innovative Products
Chapter 3: Taking Stock of Your Business Image
Making First Impressions Auditing the Impressions Your Business Makes
Chapter 4: Forging Your Brand
Recognizing What Brands Are and What They Do Building a Powerful Brand Your Market Position: The Birthplace of Your Brand Conveying Your Position and Brand through Taglines Balancing Personal and Business Brands Maintaining and Protecting Your Brand
Chapter 5: Creating Marketing Communications That Work
Starting with Good Objectives Developing Effective Marketing Communications Making Media Selections The Making of a Mass Media Schedule Evaluating Your Efforts
Chapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest
Using Facebook for Engagement That Builds Sales Building Your Twitter Presence Igniting Your Social Presence on Instagram Expanding Your Network through LinkedIn Promoting Your Brand with Pinterest
Book 6: Staying in Business
Chapter 1: Developing Employees Through Coaching and Mentoring
Understanding Why Employee Development Is Important Getting Down to Employee Development Coaching Employees to Career Growth and Success Finding a Mentor, Being a Mentor
Chapter 2: Keeping Your Customers Loyal
Retaining Your Customer Base Dealing with Dissatisfied Customers
Chapter 3: Cultivating a Growing Business
Recognizing Growth Stages Resolving Human Resources Issues Addressing Time-Management Issues Choosing Your Management Tools Troubleshooting Your Business Challenges Redefining Your Role in an Evolving Business
Index About the Authors Connect with Dummies End User License Agreement
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