101 Social Media Tactics for Nonprofits by Mathos, Melanie -- Read -- Imperial Library of Trantor

Index

Cover Contents Title Copyright Dedication Foreword Acknowledgments Introduction Chapter 1: Setup

1. Claim Your User Name on Facebook 2. Brand Your YouTube Channel 3. Claim Your Venue on foursquare 4. Create a Branded foursquare Page 5. Create a Custom Twitter Background 6. Brand Your Facebook Page 7. Add Multiple Administrators to Your Facebook Page 8. Set and Display Rules for Your Facebook Community 9. Allow Supporters to Post Content on Your Facebook Page 10. Monitor Facebook Page Activity with Alerts 11. Use Commenting Tools that Authenticate with Social Accounts 12. Add a Facebook Like Button to Your Web Site or Blog 13. Add a Twitter Follow Button to Your Site 14. Include the ShareThis Sharing Button 15. Create a Flickr Pro Account 16. Publish Photos Under a Creative Commons License 17. Submit Your Photos to Flickr Groups

Chapter 2: Communicate

18. Use Collaboration Tools to Manage Twitter Accounts 19. Create Twitter Lists 20. Display Names of Staff Contributing to Twitter and Facebook 21. Connect with the Top Tweeters in Your Area 22. Monitor Local Twitter Activity Using Hashtags 23. Make Your Tweets Retweetable 24. Sign up for Tweets for Good 25. Recruit New Staff and Volunteers 26. Start, Join, and Organize Conversations with Hashtags 27. Promote an Event or Campaign with a Hashtag 28. Contribute to Mission-Related Twitter Hashtags 29. Use TwitPic to Share Photos and Videos 30. Display RSS Feeds on Your Web Site 31. Display Live Twitter Content on Your Web Site and Blog 32. Feed Your Blog to Twitter and Facebook 33. Use Facebook Social Plug-ins on Your Site 34. Add Events to Your Facebook Page 35. Integrate Other Social Channels with Facebook 36. Include Social Channels in Contact Information 37. Integrate Supporter Photos with Other Channels 38. Submit Content to Social News and Bookmarking Sites 39. Create a Wikipedia Entry 40. Create a Social Media Newspaper 41. Make a Buzzworthy Video 42. Participate in a Video Contest 43. Livestream Your Events 44. Provide Instant Access to Content with QR Codes 45. Share Presentations and Documents Online

Chapter 3: Engage

46. Create a Facebook Welcome Tab 47. Encourage Action with Facebook Custom Tab 48. Encourage Supporters to Share Facebook Content 49. Launch a Like Campaign 50. Use Facebook as Your Organization’s Page 51. Ask Your Facebook Fans a Question 52. Get Creative with Avatars 53. Add a Tweet Button to Your Web Site or Blog 54. Empower Supporters to Take Social Action 55. Build Real Relationships with Social Communication 56. Ask Influencers to Share Your News 57. Engage the Blogging Community 58. Broadcast the Backchannel Buzz at Your Event 59. Organize a Twitter Chat with a Hashtag 60. Organize a Tweetup 61. Reward Your Supporters for Checking In 62. Add Mission-Related Tips on foursquare 63. Create a Custom Badge on foursquare 64. Participate in Giving Contests [with Caution] 65. Launch a Social Contest on Facebook 66. Build Stewardship Through Video 67. Ask Supporters to Share Photos or Videos 68. Hold a Video Response Contest 69. Create a Flickr Group to Support Your Mission 70. Hold a Photo Contest 71. Create a Photo Petition 72. Organize a Petition on Twitter 73. Socialize Your Internal Communications 74. Treat Your Social Networks Like V.l.P.s 75. Create Your Own Online Community

Chapter 4: Fundraise

76. Raise Money with Causes 77. Encourage Supporters to Make a Wish 78. Create a Facebook Donation Tab 79. Hold a Tweetathon 80. Launch a Sponsored Tweet Campaign 81. Organize a Fundraising Campaign through Twitter 82. Increase Conversions with Video Overlays 83. Use Video Annotations as Calls to Action 84. Enable Social Giving with Peer Fundraising Tools 85. Launch a Check In for Charity Campaign 86. Participate in Social Buying Platforms 87. Submit Your Organization to be Featured on Philanthroper 88. Ask Supporters to Pledge Social Actions 89. Participate in Social Gaming 90. Take your Fundraising Events to an Alternate Reality

Chapter 5: Measure

91. Analyze Facebook Activity with Insights 92. Understand Your YouTube Audience 93. Track Referrals from Social Sites 94. Measure New Visitors from Social Channels 95. Track Link Performance with Short URLs 96. Monitor Your Organization’s Name on Twitter 97. Measure the Reach of Your Tweets 98. Calculate Your Twitter Influence 99. Create a Social Media Listening Dashboard 100. Use Social Media Monitoring Applications 101. Get a Strategy

About the Authors Index

Chief Librarian: Las Zenow <zenow@riseup.net>
Fork the source code from gitlab.