Customer's New Voice by McKean, John S. -- Read -- Imperial Library of Trantor

Index

Cover Praise Title Page Copyright Dedication Foreword

Notes

Preface: New Voice, New Competencies Acknowledgments Part I: Dawn of the New Customer

Chapter 1: New Information Masters

Informed Sharing Mobile Future Masters Notes

Chapter 2: Power and Transparency

Absolute Power New Transparency Note

Chapter 3: Age of Sharing

Historical Sharing Tools Sharing Statistics Intentional versus Incidental Value of Intent and Context Science of Consumer Sharing Notes

Part II: New Voice Innovators’ Win-Win

Chapter 4: Yesterday’s Indirect Information Model

Yesterday’s Model Legacy of Indirect Information Privacy Not Notes

Chapter 5: Emerging Customer’s New Voice Business Information Model

Customer-Direct Information Model Forces Driving New Voice Engagement Direct Competencies Required Unlocking Consumers’ Intent Notes

Chapter 6: Today’s Customer’s New Voice Vertical Industry Innovators

Industry Innovators (Vertical) Notes

Chapter 7: Horizontal Industry Innovators

Collaborative Consumption (Sharing Your Stuff) Quantified Self Wearable Technology Mobile Health Internet of Things Triangulated Personal Information Sensor Technology Virtual Reality Augmented Reality New Customer Information Industry (Consumer as Stakeholder) The Customer’s Voice Notes

Chapter 8: Practical Guide: How to Leverage the Customer’s New Voice Today

Scenario 1: Jeff’s Shopping Trip Scenario 2: Jill’s Grocery Shopping Overview Strategy Marketing and Sales Customer Service Information Technology Notes

Part III: Engaging Tomorrow’s New Voice

Notes Chapter 9: How Consumers Will Buy Tomorrow

Selling Reincarnated as Buying: New Buy/Sell Process Advertising Inversion Notes

Chapter 10: New Privacy

Government/Advocacy Personal Data Initiatives Pivotal Personal Data Protection Initiatives Pivotal Business Event Time Line Notes

Chapter 11: Future Consumer Data Ecosystem

Consumer as Information Stakeholder Mature Consumer/Business Information Sharing Models Walking through the Model Three Key Components Enabling the Personal Data Ecosystem Frameworks: The Major Ecosystem Governance Mechanism Volunteered Customer Information Service Characteristics Personal Information as a Sovereign/Monetized Asset Personal Data Ecosystem Notes

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