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Index
Cover
Contents
Title
Copyright
Dedication
Preface
Chapter 1: Introduction: Economists as Innovators
Organization of the Book
My Personal Interest (and Bias)
Notes
Chapter 2: An Easy Introduction to Economics
Rationality
Markets
Market Failures
The Macro–Micro Distinction
Economic Growth in the Short and Long Run
The Equity–Efficiency Tradeoff
Innovation and Growth: The Role of Economists
The Bottom Line
Notes
Part I: The Power of Economic Ideas: Direct Use in Business
Chapter 3: The Price Is Right
The Bloomberg Way of Pricing
Auctions
Different Prices for Different Folks
The Bottom Line
Notes
Chapter 4: Minimizing Costs
Optimization
Learning by Doing
The Bottom Line
Notes
Chapter 5: Beyond Moneyball
A Brief Guide to Regression Analysis
The Business of Forecasting
The Business of Economic Consulting
Data Analytics and Big Data
Econometrics and Sports: Moneyball
Regulatory Moneyball
The Bottom Line
Notes
Chapter 6: Experiments in Economics and Business
Economics in the Lab: Vernon Smith and Experimental Economics
Lab Experiments in Business: Focus Groups
Economic Experiments in the Field: Randomized Controlled Trials
Business Experimentation in the Field
Innovation and Entrepreneurship: Experimentation as the Foundation of Growth
The Bottom Line
Notes
Chapter 7: Matchmaker, Matchmaker
A Gentle Introduction to Market Design and Matching Theory
Matchmaking in the Labor Market
Matchmaking and Online Dating
The Bottom Line
Notes
Chapter 8: Economists and Mostly Good Financial Engineering
Not Putting Your Eggs in One Basket: The Rise of Index Investing
Efficient Markets and Their Implications
Behavioral Finance
Valuing Options: Upsides and Downsides
The Bottom Line
Notes
Part II: Economist-Inspired Policy Platforms for Private Business
Chapter 9: Planes, Trains, and . . . Trucks
Origins of Transportation Regulation
Airline Deregulation
Trucking Deregulation
Railroad Deregulation
Deregulation’s Impact: The Transportation Industry
Deregulation as a Business Platform
The Bottom Line
Notes
Chapter 10: Economists and the Oil and Gas Revolution
The Origins and Decline of Price Regulation of Fossil Fuels
The Oil and Gas Supply Revolution
The Energy Revolution as a Platform Technology
The Bottom Line
Notes
Chapter 11: Economists and the Telecommunications Revolution
Economists in a Quick History of Communications
When Natural Monopolies End: The Run-Up to the AT&T Antitrust Case
Competition in Telecommunications: The Benefits of AT&T’s Breakup
Economists and Price Cap Regulation
Economists and Spectrum Allocation
The Bottom Line
Notes
Chapter 12: Economists, Financial Policy, and Mostly Good Finance
Economists and Competition in Brokerage Commissions
Economists as Detectives: Accelerating Automated Trading
Economists and the Financial Crisis
How Did the Crisis Happen? A Quick and Easy Guide
Subprime Lending
Excessive Leverage: An Introduction
The Pre-crisis Demise of SEIR
The Glass–Steagall Debate
The Bottom Line
Notes
Part III: Looking Ahead
Chapter 13: Economic Ideas in Waiting: Business Applications
Prediction Markets
Potentially Good Financial Innovations
Congestion Pricing
The Bottom Line
Notes
Chapter 14: Economic Ideas and Challenges on the Policy Shelf: Business Implications
Federal Budget Deficits as Drivers of Policy Change
Premium Support for Medicare and Medicaid
Taxing Consumption
Taxing Carbon
The Bottom Line
Notes
Chapter 15: The Future of Economics: What It Means for Business and Economists
The Revolution in Economics
How Economics Will Continue to Affect Business
Implications for Economists
Concluding Thoughts
Notes
Appendix: Prizes in Economics
About the Author
Index
End User License Agreement
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