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Index
Contents
Foreword by Donald Miller
Preface: Why Mark Cuban Won’t Make Your Brand Go Viral
Introduction: What Everyone Gets Wrong About Social Media
Section 1: The Share Model for Social Media Marketing Success
Chapter 1: The SHARE Model: An Overview
Chapter 2: Story: Telling a Great Social Media Story
Chapter 3: How: Who’s the King of Your Social Media Account?
Chapter 4: Audience: Social Media—It’s Not About You
Chapter 5: Reach: Increase Your Reach to Amplify Your Brand
Chapter 6: Excellence: Excelling at Social Media Marketing
Section 2: Implementing the Share Model for your Brand
Chapter 7: Facebook
Chapter 8: Instagram
Chapter 9: Twitter
Chapter 10: LinkedIn
Chapter 11: Complementary Platforms
Afterword
Acknowledgments
Appendix 1: The SHARE Model
Appendix 2: Social Media Brand Evaluation
Appendix 3: StoryBrand Resources
Notes
About the Author
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