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Index
Cover
Title Page
Table of Contents
Introduction
Part I: Launching Your Online Business
Chapter 1: New Tools and Strategies for Your Online Business
Chapter 2: Opening Your Online Business
Chapter 3: Choosing and Equipping Your New E-Business
Chapter 4: Selecting Your E-Commerce Host and Design Tools
Part II: Creating a Business Website
Chapter 5: Organizing Your Business Presence and Attracting Customers
Chapter 6: Making Shopping Easy on Your E-Commerce Site
Chapter 7: Accepting Payments
Chapter 8: Communicating with Customers and Building Loyalty
Chapter 9: Sourcing Worldwide for Your Business
Part III: Social Networking and Marketing
Chapter 10: Advertising and Publicity: The Basics
Chapter 11: Search Engine Optimization
Chapter 12: Location, Location, Location Marketing
Chapter 13: Social Marketing: Facebook, Pinterest, Twitter, and Blogs
Part IV: Expanding Beyond Your Website
Chapter 14: Selling on Amazon.com and eBay
Chapter 15: Moving to Specialty Marketplaces
Chapter 16: Managing and Growing Your Online Business
Part V: Keeping Your Business Legal and Fiscally Responsible
Chapter 17: Keeping It All Legal
Chapter 18: Online Business Accounting Tools
Part VI: The Part of Tens
Chapter 19: Ten Ways to Reach Mobile Shoppers
Chapter 20: Ten Ways to Develop a Platform
About the Author
Cheat Sheet
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