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Introduction
An Amazingly Powerful Strategy for Direct Response Success
1
The Rule of One — One Big Idea
2
The Simple Question That Can Double Your Success
3
Direct or Indirect?
4
The Easiest Type of Sales Lead You’ll Ever Write — Or Your Money Back
5
Double Your Sales With This Next Kind of Lead
6
Still Can’t Find Your Hook? Try This Time-Tested Solution
7
The Magic of the Velvet Pouch
8
You Won’t Read This Anywhere Else But Here: The Proclamation Lead
9
The Tale of the $2 Billion Sales Letter
10
How to Make This System Work for You
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