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Imperial Library
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Index
Title Page
Copyright Page
Dedication
Preface
Acknowledgments
CHAPTER 1 - Your Investor Identity: And Why You Need One
Psychology and Finance: Failure to Communicate
Beginning the Journey
Risky Business
Resisting Your “Idiot Friend”
Finding Your Investor Identity
CHAPTER 2 - Investor Identity Fundamentals: Frames, Motivations, and Goals
The Detail-Orientation Test: A Case Study in Frames
Frames: Your Tinted Glasses
Motivations: The Iceberg Theory
Goals: Create a Slide Show to Guide Your Investing
The Five Questions to Ask Before Investing
Conclusion
CHAPTER 3 - Your Investor Personality: Your Character and Style
What Makes a Great Investor?
The “Big Five”
The Character of Performance
Working with Your Traits
The Genetics of Successful Investing
Using What You’ve Learned
Conclusion
CHAPTER 4 - Your Investor Emotions: The Hidden Drivers of Behavior
Restless Ed, the Redemption-Seeking Channel Trader
Financial Wounds and Emotional Wounds
Understanding the Science behind Emotion
Using Your Emotions for Good: Damasio and the Iowa Gambling Task
Stirring the Unconscious
Being Triggered
Name That Emotion
Emotional Defenses
Ed’s Epitaph
Conclusion
CHAPTER 5 - Your Investor Values: What’s Most Important to You?
Enjoying the Process
The Financial Values Questionnaire
Values Leakage
The Impact of Financial Traumas
All in the Family
George Kinder and the Three Questions
Digging into Money Taboos
Conclusion
CHAPTER 6 - Your Investor Blind Spots: Identifying (and Avoiding) Mental Traps
Trap #1: Win/Lose Mentality
Trap #2: Down with the Ship Syndrome
Trap #3: Anchoring
Trap #4: Mean Reversion Bias
Trap #5: Endowment Effect
Trap #6: Media Hype Effect
Trap #7: Short-Termism
Trap #8: Overconfidence
Trap #9: Herding
Trap #10: Hindsight Bias
MarketPsych’s Investing Traps Worksheet
Conclusion
CHAPTER 7 - Your Investor Stress: Smoothing Out the Ups and Downs
Stress: An Overview
Physical Effects of Stress
Choking
Managing Short-Term Investment Stress
Cognitive-Behavioral Techniques for Long-Term Stress Management
Financial Stress Management Plan (F-SMaP™)
Conclusion
CHAPTER 8 - Being Your Best Self
Psychological Foundations
Brain Boosting
The Economics of Behavior Change
Learning Optimism
Committing to Your Peak Performance Routine
Setting up Goals
Conclusion
APPENDIX A - Summary of Meditation Techniques
APPENDIX B - Gratitude List
Notes
About the Authors
Index
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