Win Bigly by Adams, Scott -- Read -- Imperial Library of Trantor

Index

COVER TITLE PAGE COPYRIGHT DEDICATION CONTENTS PREAMBLE: THE DAY MY REALITY SPLIT INTO TWO INTRODUCTION (WHERE I PRIME YOU FOR THE REST)

PART 1: WHY FACTS ARE OVERRATED

THE MOST IMPORTANT PERCEPTUAL SHIFT IN HISTORY ABOUT FACTS

FACTS ARE WEAKER THAN FICTION

PERSUASION VOCABULARY

PART 2: HOW TO SEE REALITY IN A MORE USEFUL WAY

THE MYTH OF THE RATIONAL MIND HOW STRONG IS PERSUASION? THE PERSUASION FILTER

THE SANTA CLAUS FILTER THE CHURCH FILTER THE ALIEN EXPERIMENT FILTER THE ATHEIST FILTER THE WEED FILTER THE MUSHROOM FILTER THE MOIST ROBOT FILTER THE PERSUASION FILTER

COGNITIVE DISSONANCE

HOW TO SPOT COGNITIVE DISSONANCE THE AFTER-ELECTION DANGER SPOTTING TELLS FOR COGNITIVE DISSONANCE

CONFIRMATION BIAS MASS DELUSIONS

SALEM WITCH TRIALS ORSON WELLES’S “THE WAR OF THE WORLDS” MCMARTIN PRESCHOOL TRIAL TULIP MANIA

WHEN REALITY BIFURCATED THE MAKING OF A HYPNOTIST

WHO CAN BE HYPNOTIZED? HYPNOSIS SUPERPOWERS FINDING A HYPNOSIS SCHOOL

PART 3: HOW PRESIDENT TRUMP DOES WHAT OTHERS CAN’T

THE TIME OF KINGS PRESIDENT TRUMP’S TALENT STACK TRUMP’S ROSIE O’DONNELL MOMENT

HOW A MASTER PERSUADER MOVES ENERGY AND FOCUS

THE PERSUASION STACK

WORD-THINKING HYPOCRISY REASON ANALOGIES HABIT ASPIRATIONS FEAR (BIG AND SMALL) IDENTITY

SETTING THE TABLE GO BIGLY OR GO HOME IS PRESIDENT TRUMP A “NATURAL” PERSUADER?

THE NORMAN VINCENT PEALE CONNECTION THE ART OF THE DEAL

PART 4: HOW TO USE PERSUASION IN BUSINESS AND POLITICS

HOW TO DESIGN A LINGUISTIC KILL SHOT

LYIN’ TED LIL’ MARCO CROOKED HILLARY POCAHONTAS AND GOOFY ELIZABETH WARREN CLINTON’S NICKNAME FAILURES

HOW TO USE VISUAL PERSUASION

THE WALL ISIS AND THOSE CAGES ISIS IN THE VATICAN ROSIE O’DONNELL BEN CARSON’S BELT BUCKLE TRUMP PROPERTIES AMERICA THE VISUAL

HOW TO MAKE PEOPLE IMAGINE YOU AS PRESIDENT HOW I GOT THE VP PREDICTION WRONG HOW TO PERSUADE BY ASSOCIATION HOW TO CREATE EFFECTIVE CAMPAIGN SLOGANS AND LOGOS

THE MOLE LOVE TRUMPS HATE MAKE AMERICA SICK AGAIN

GODZILLA GETS IN THE GAME (OR DOES HE?) HOW TO GET AWAY WITH BAD BEHAVIOR HOW A TRAINED PERSUADER EVALUATES SCANDALS

TRUMP’S TAXES KKK SLOW DENIAL JUDGE CURIEL KHAN CONTROVERSY ANTHONY WEINER’S LAPTOP BASKET OF DEPLORABLES WIKILEAKS, CLINTON, COMEY, AND RUSSIA MISS UNIVERSE CONTROVERSY PUSSYGATE: THE ACCESS HOLLYWOOD RECORDING

HOW TO WIN BY A HAIR(CUT) HOW TO CREATE TWO WAYS TO WIN, NO WAY TO LOSE HOW TO USE THE HIGH-GROUND MANEUVER A GRAB BAG OF TRUMP’S QUICKEST AND EASIEST PERSUASION TOOLS

SOCIAL PROOF (“MANY PEOPLE ARE SAYING . . .”) ASK DIRECTLY FOR WHAT YOU WANT (“BELIEVE ME . . .”) REPETITION (“IT’S TRUE. IT’S TRUE.”) SIMPLICITY SIMPLER LOOKS RIGHT MEMORABLE STRATEGIC AMBIGUITY

PART 5: WHY JOINING A TRIBE MAKES YOU POWERFUL AND BLIND

HOW I USED THE PERSUASION FILTER TO PREDICT

PREDICTING THE TOUCHING AND LOVE PREDICTING THAT TRUMP WOULD BE RUNNING UNOPPOSED PREDICTING THE TURN TO “TEAM” INSTEAD OF “TRUMP” PREDICTING BOLTON’S MUSTACHE PROBLEM

WHY I ENDORSED CLINTON (FOR MY SAFETY) UNTIL I DIDN’T

THEN I ENDORSED TRUMP WHY I BRIEFLY ENDORSED GARY JOHNSON WHY I RE‑ENDORSED TRUMP IN THE END

THE THIRD ACT WAS I PREDICTING OR CAUSING? ELECTION NIGHT

ACKNOWLEDGMENTS APPENDICES

APPENDIX A: The Persuasion Reading List APPENDIX B: How to Be a Better Writer APPENDIX C: How to Find Out if You Are a Simulation APPENDIX D: Trump’s Many Mistakes

NOTES INDEX ALSO BY SCOTT ADAMS