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Index
Cover Page
Title Page
Copyright Page
Contents
Part I. Introduction
Prologue
1. The Argument in Brief
Part II. The Origins of Behavioral Contagion
2. How Context Shapes Perception
3. The Impulse to Conform
Part III. Cases
4. It Was, Until It Wasn’t: The Dynamics of Behavioral Contagion
5. The Sexual Revolution Revisited
6. Trust
7. Smoking, Eating, and Drinking
8. Expenditure Cascades
9. The Climate Crisis
Part IV. Policy
10. Should Regulators Ignore Behavioral Contagion?
11. Creating More Supportive Environments
12. The Mother of All Cognitive Illusions
13. Ask, Don’t Tell
Epilogue
Acknowledgments
Notes
Index
A Note on the Type
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