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Index
Introduction: So, You Want to Sell Your Famous Spaghetti Sauce?
1. The Power of Hustle: Love Grown Foods
Plus: “Hustle” as a Mission Statement, Back to the Roots
2. Designing a Sellable, Profitable Product: Kopali Organics
Plus: Why a Social Mission Is Good for Business
3. Creating and Evolving a Brand: Tasty
Plus: Legal Commandments for Start-Ups, Nathan Whitehouse of Whitehouse Law
Plus: The Seven-Step Plan to DIY Public Relations, Thea Zagata of Pesce PR
4. Secrets of Food Safety and Scale: Evol
Plus: Scaling Up Like a Pro, Tom Ryan of Smashburger
5. Navigating the World of Manufacturing: Mary’s Gone Crackers
Plus: Special Dietary Need? There’s a Market for That
Plus: How to Get a Great Mentor, Janie Hoffman of Mamma Chia
6. The Power of Equity: Justin’s Nut Butters
Plus: Five Mistakes Everyone Makes in a Business Plan, Mayra Ceja, Business Consultant
7. How Simple Wins on the Grocery Store Shelf: Hint
Plus: Keeping It Simple: Restaurant Edition, Michael Chernow and Daniel Holzman of the Meatball Shop
8. Creating Buzz: Popchips
Plus: Word-of-Mouth Buzz: Food Tour Edition, Bethia Woolf and Andy Dehus of Columbus Food Adventures
9. The Genius Financial Model: Cameron Hughes Wine
Plus: The Kickstarter Rock Stars, Kristy and Coulter Lewis of Quinn Popcorn
10. Selling Luxury: Vosges Haut-Chocolat
More Insider Advice
Tips from a Food Cart Owner, Blogger,Caterer, and Food Market Organizer
Acknowledgments
Index
About the Author
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