Instant Millionaires by Gunther, Max -- Read -- Imperial Library of Trantor

Index

Table of Contents Publishing details About the author

Also by Max Gunther

Acknowledgments Editor’s Note

Become a happy hare

1. Shiny Dimes and the Slow-Money Ethic 2. Some Grand Old Legends

The great merchandiser The man who sold holes The man who passed “go” The lady who rode the wind The pantsmaker

3. Two Well-Traveled Routes

Where the fortunes grow

4. The Fantasy Land of Franchising

The lady who won by losing The man who won by losing Selling to the sellers

5. The Second-Man Effect

Get-Up-And-Go, Ltd.

6. Fast Frolics in the Fun and Fad Markets

The men from Wham-O Mr. Gentry’s terrible-tasting cereal The downhill riser

7. Right Place, Right Time

The well-sited airport The well-timed wheels The service everybody needed

8. The Business of Show Business

Scoring in the athlete market High notes in the music business

9. A Simple Idea is Enough

If it doesn’t fit, cut a hole in it If it’s cumbersome, fold it

10. Not by Bread Alone

A lobsterman in Maine A groceryman in Utah

11. The Man Who Decided to be Rich

From nowhere to almost everywhere in three years . . . And how it’s done

12. The International Ploy

How to make old ideas new

13. The Speeders

The great borrower ascendant The great borrower down a peg The nose-thumber ascendant The nose-thumber down a peg

14. Missing from the Curriculum

The car-lover

15. The Anti-Salary Philosophy

A club for future millionaires

16. Instant Successes Yet To Be

Fourteen fast fortunes of the future

17. Route Maps