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Imperial Library
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Index
Cover
Title Page
Copyright
Dedication
Contents
Preface
Part I Introduction
Chapter 1 Arguing for Organizational Advantage
Part II Three Activities for Making Great Strategy
Chapter 2 Mapping Strategy
Chapter 3 Logic for Strategy
Chapter 4 Arguing in Organizations
Part III Applying Strategy Arguments
Chapter 5 Arguing About an Uncertain Future
Chapter 6 Formulating Strategy
Chapter 7 Communicating Strategy
Part IV Arguing Deeper
Chapter 8 Elaborating the Strategy
Chapter 9 Perceived Quality Strategies
Part V Conclusion
Chapter 10 The Pillar of Strategy
Part VI Appendices
Appendix A: Terminology
Appendix B: Dissecting Strategy A Primer
Notes
References
Index
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