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Index
Credits
Foreword by Jim Collins
The building of an empire
The “invaders” of Anheuser-Busch
A surfer at Harvard
Looking for the “PSDs” – Poor, Smart, Deep Desire to Get Rich
Mission announced is mission accomplished
Deliver the goods, or you’re out
From bankers to businessmen
The formation of the triumvirate
The rib of Garantia
Why have a business plan?
“Like crazy people”
The seeds of self-destruction
One trick pony
Kill the competition through its cash
“São Paulo and Corinthians in the same team”
Paris, New York, London, São Paulo and 8,500 e-mails
The one billion dollar reward
The next launches
Photos
Bibliography
Acknowledgements
About the author
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