Face2Face by King, David Lee -- Read -- Imperial Library of Trantor

Index

Cover Copyright Contents Acknowledgments About David’s Blog Introduction Chapter 1: Face2Face on the Web

What Makes You Human on the Web? Transform Your Organization Into a Face2Face Organization

Chapter 2: Face2Face Communication

Two Bloggers How to Make Your Blog Human Communicating via Social Networks

Chapter 3: Face2Face With Cameras and Video

Face2Face via Pictures Face2Face via Videos Photos, Videos, and Organizations

Chapter 4: Community Connections

Meet People and Make Community Connections Make Twitter, Facebook, and Community Connections Be Human in Status Updates

Chapter 5: Face2Face Listening

What Is Listening? Why Listen? Listening Tools What to Listen For? When Is the Time to Respond? Listening Tools Change Is (Always) in the Air

Chapter 6: Business Casual

Examples of Informality in Action Translating Informality to the Web Ways to Keep It “Real” Social Media Photos and Videos Your Organization, Not Yourself

Chapter 7: Design and Face2Face Connections

Goals for Human-Centered Design Ways to Make Your Design More Human-Centered

Chapter 8: Face2Face With Specific Tools

Blogs Facebook Twitter YouTube Location Services Niche Social Networks

Chapter 9: Responding to Critics

The Snarky PR Agency Target and Its Offensive Targets A Good Example: Domino’s Pizza And Now for the Rest of the Story Getting Coffee in Topeka How Organizations Should Respond to Criticism Can’t Please Everyone

Chapter 10: Where and How to Begin

Asking Setting Goals Creating Strategy Doing the Work

Chapter 11: Measuring Success

Why You Need to Measure What to Measure How to Measure Track Those Stats

Chapter 12: Applying What We’ve Learned

Listening Sharing Using Social Media Tools Doing the Work Creating Strategy and Goals Measuring Success Wrapping Up

Appendix: Referenced Websites and Social Media Services About the Author Index