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Index
Title Page
Copyright Page
Dedication
Contents at a Glance
Table of Contents
About the Author
Acknowledgments
We Want to Hear from You!
Reader Services
Introduction
Lesson 1. Introducing Facebook for Business
Lesson 2. Setting Up a Business-Friendly Profile Page
Lesson 3. Finding and Installing Apps
Lesson 4. Choosing Your Facebook Business Strategy
Lesson 5. Planning Your Fan Page
Lesson 6. Creating Your Fan Page
Lesson 7. Setting Up Your Business Fan Page
Lesson 8. Expanding and Promoting Your Fan Page
Lesson 9. Claiming Your Places Page
Lesson 10. Creating Facebook Deals
Lesson 11. Planning and Targeting Facebook Ads
Lesson 12. Pricing and Creating Your Ad Campaign
Lesson 13. Promoting Your Facebook Presence
Lesson 14. Tracking the Performance of Your Facebook Presence
Index
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