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Index
Cover
Contents
Title
Copyright
Dedication
Acknowledgments
Foreword
Scene 01: There’s No More Business As Usual
The Butterfly Effect and Long-Range Planning
Applied Design Thinking Is Strategic Innovation
Time to Think beyond Crisis Mode
Changing Management Paradigms
Scene 02: What Is Design Thinking, Really?
Is Design Thinking a Science or an Art?
Design Thinking Has Been Oversimplified
Scene 03: Applied Design Thinking in Business and Strategy
Design Thinking to the Rescue
We’ve Lost Touch with What’s Around Us
Every Future Business Leader Needs to Be a Good Design Thinker
The 10 Design Thinking Principles That Redefine Business Management
Scene 04: Introducing the Design Thinking MBA
Linking Design Thinking Solutions to Business Challenges
Business Challenge 01: Growth
Design Thinking Approach 01: Storytelling
Business Challenge 02: Predictability
Design Thinking Approach 02: Strategic Foresight
Business Challenge 03: Change
Design Thinking Approach 03: Sense Making
Business Challenge 04: Maintaining Relevance
Design Thinking Approach 04: Value Redefinition
Business Challenge 05: Extreme Competition
Design Thinking Approach 05: Experience Design
Business Challenge 06: Standardization
Design Thinking Approach 06: Humanization
Business Challenge 07: Creative Culture
Design Thinking Approach 07: Rapid Prototyping
Business Challenge 08: Strategy and Organization
Design Thinking Approach 08: Business Model Design
Applied Design Thinking for Business Model Design
Scene 05: Hiring Design Thinkers Is Not Enough; We Need to Create Design Thinking Companies
About the Author
Photo Credits
Index
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