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Imperial Library
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Index
Cover
Table of Contents
Chapter 1: Blogging for Money
What Is a Blog?
Making Money with Blogs
Blog Strategies
Measuring a Blog’s Success
Summary
Chapter 2: Niche Blogging
10 Reasons Why Niche Blogs Are Successful
How to Choose a Profitable Niche Topic for Your Blog
How Wide Should a Niche Be?
Should You Try Niche Demographic or Niche Topic?
Choosing a Niche
Tools for Helping You to Choose a Niche for Your Blog
Summary
Chapter 3: Setting Up Your Blog
Choosing the Right Blog for You
Choosing a Domain Name
Creating Your Blog
Enhancing Your Blog
Blog Design Considerations
Summary
Chapter 4: Blog Writing
What Is Good Content?
Writing Tips for Bloggers
Summary
Chapter 5: Blog Income and Earning Strategies
Time to Make Money?
Monetizing Directly with Advertising
Finding Advertisers
Other Direct Forms of Income
Indirect Income-Earning Strategies
Summary
Chapter 6: Buying and Selling Blogs
Introduction to Buying and Selling Blogs
Blog Sales Basics
Buying a Blog
Selling Blogs
Summary
Chapter 7: Blog Promotion and Marketing
Building Readership
Gaining Attention through “Link Baiting”
Search Engine Optimization for Blogs
Guest Posting for Links, Reputation, and Traffic
Increasing Page Views on Your Blog
Summary
Chapter 8: Build a Sticky Blog Community
How Sticky Blogs Grow Your Audience
Why Community Is Important for Monetization
Key Steps to Growing a Sticky Community
Engaging Your Audience
Learning from Your Community
The Dark Side of Community
Summary
Chapter 9: Social Media and Your Blog
Determining Which Social Media Sites to Use
Implementing Social Media Promotion
Engaging Your Followers with Social Media
Summary
Chapter 10: Secrets of Successful Blogs
About Success in Blogging
Analyzing Top Blogs
Learning from Niche Blogs
Learning from Top Blogs
The Key to Blogging Success: Bloggers Tell Us Their Success Secrets
Summary
Chapter 11: Creating Something Worthwhile
Knowing Your Audience
Being Remarkable
Making Your Blog Useful
Summary
Chapter 12: Taking Your Blog to the Next Level: A Case Study
The Launch of DPS—Years 1–2
Consolidation and Expansion—Years 3–5
DPS Today
Summary
Chapter 13: Going Beyond Your Blog
What It Means to Go Beyond Your Blog
Getting Known, Spreading Your Ideas, and Attracting Visibility
Networking, Making Contacts, and Building Partnerships
Selling Coaching Programs and Consulting
Five Lessons from My Journey
Summary
Introduction
Becoming a ProBlogger: Darren’s Story of Blogging
Chris Garrett’s Blogging Story
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