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Index
Cover
Also by John Tierney and Roy F. Baumeister
Title Page
Copyright
Contents
Prologue: The Negativity Effect
1: How Bad Is Bad?
Let Us Count the Ways
The Rule of Four
Safety Junkies
Just Go for It
2: Love Lessons
Love on the Rocks
The Good-Enough Relationship
3: The Brain’s Inner Demon
The Fearful Brain
The Guru of Good Thinking
Training the Fearless Mind
Free Fall
4: Use the Force
Delivering Bad News: The Wrong Way
Delivering Bad News: The Right Way
5: Heaven or Hell
Hell on Earth
Reward and Punishment
A Carrot in Stick’s Clothing
The Potato-Chip Awakening
6: Business 101
Spoiling the Barrel
“nobody Chose You”
Saving the Barrel
7: Online Perils
The Fault in the Stars
The Peak-End Rule
8: The Pollyanna Principle
Happy Talk
The Pollyanna Within
Glad Games
9: The Crisis Crisis
The Merchants of Bad
Collective Stupidity
Cutting the Profits of Doom
10: The Future of Good
The Low-Bad Diet
Acknowledgments
Notes
Index
About the Authors
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