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A story
Mistake #9: “My growth hacking process goes VERY VERY slowly.”
Mistake #8: “I put my money into this channel and this and that, but none of them worked for me.”
Mistake #7: “I'm going to outsource development of my startup.”
Mistake #6: “I can't generate growth hacking ideas. I need somebody to do that for me.”
Mistake #5: “All I need to grow is to make my users invite their friends.”
Mistake #4: “I’m overwhelmed with growth hacking ideas, but my product doesn’t grow”
Mistake #3: “The hardest part for me is acquiring new users.”
Mistake #2: “I need more awesome features to help my customers see the value”
Mistake #1: “My team doesn't have enough interest to dive into growth hacking and generate ideas. I'm not sure if it's even possible at all.”
Helping your team dive into growth hacking
If you are an advanced growth hacker
Growth Hacking Plan
What is growth hacking all about?
Growth hacking mindset
Growth hacking myths
Myth #1
Myth #2
Myth #3
Myth #4
Product/market fit
How can you achieve a product/market fit?
How to achieve a product/market fit: The hard way
How to achieve product/market fit: The easy way
The product/market fit framework
Why email?
After you have your email list, follow this magic sequence:
The goal
The framework
The framework: Step #1 - KPI analysis
The framework: Step #1 - KPI analysis: Conversions
The framework: Step #1 - KPI analysis: What to improve?
The framework: Step #1 - KPI analysis: The most important conversion
The framework: Step #1 - KPI analysis: Conversion phases
The framework: Step #2 - Generating ideas
The framework: Step #2 - Generating ideas: Psychology
The framework: Step #2 - Generating ideas: Frameworks inside the framework
Retention framework
Retention methodology
Churn surveys
“Red Flag” Metrics
Your way to excellence
To be on top of their minds
Exclusivity
Activation framework
Get their email
The main activation metric
Customers language
Segmentation
Technical issues: mailing system
Technical issues: site speed
Credibility
Simplicity
Onboarding
Revenue framework
Overcoming “No Need”
Overcoming “No Money”
Overcoming “No Money”: A reference point
Overcoming “No Money”: Product’s value
Overcoming “No Money”: Additional value
Overcoming “No Money”: Price A/B testing
Overcoming “No Hurry”
Overcoming “No Trust”
Overcoming “No Trust”: Fear of losing credit card data
Overcoming “No Trust”: Fear of not getting what is expected
Overcoming “No Trust”: Match expectations
Overcoming “No Trust”: Doubts and uncertainty
Overcoming “No Trust”: Simplicity
Referral framework
The holy grail of virality
Level #1
Level #2
Level #3
Level #4
Level #5
Acquisition framework
Search Engine Optimization
Content Marketing
Email marketing
Engineering as Marketing
Business development
Community marketing
Remarketing
Facebook Lookalike Audience
Press
Offline Events
The principle
Focus
The framework: Step #3 - Prioritizing ideas +TEMPLATE
Description of a growth hacking idea
Author of an idea
H+AARRR
Who is responsible for making this test happen?
How many hours you need to test this idea
How it can increase the Lifetime Revenue of the company (intuition)?
State
Result type + When a test was completed + Result
Automatic priority ranking
The framework: Step #4 - Implementing ideas
The template for prioritizing growth hacking ideas
All template questions together
How likely is it that you would recommend a friend join [our company]? (on a 0-to-10-point rating scale)
TOP 300 growth hacking case studies and tricks
Before product/market fit
1. I never did this before
2. What is demanded by your audience?
3. Troubles with Product/Market Fit?
4. Don’t waste years of your life without this
5. How to get your first customers
6. Are you sure about your product/market fit?
Hustling
1. Scalable hustling
2. Increase your chances to get press by 39%
3. From 0 to 10K followers on Instagram
4. Guest blogging for 7 top media outlets
5. Simplest trick to gain prospects from Twitter
6. More journalists for your startup
7. The easiest way to get first users
8. The TechCrunch journalists` emails
9. Find journalists for your startup instantly
10. Pre-heat the journalists
11. Hack the press
12. Hack Product Hunt
13. How a $2B company gained its initial users
Copywriting
1. 5x faster (write blog posts)
2. How scanable is your copy? (+ 4 tools)
3. 11 headline formulas to boost conversions
4. How to choose topics for blog posts
5. +6258% to the price to sell the product
6. Brian Dean`s framework of writing articles
7. +124% better usability
8. How Sean Ellis unlocks customer language
9. A single letter increased sales by 20%
10. 33 proven words to turbo-charge the Authority
11. 3 golden tools to find untapped keywords
12. How to make a prospect dream about a product
13. Never use these headlines (63% worse CTR)
14. One word, one emphasis: +20% increase
15. +300% people to read your content
16. How to touch the hearts of your prospects
17. A/B test. 2 headlines. 40% difference.
18. A copy that converts
19. 9 cold emailing rules
20. 7 engaging storytelling formulas
21. 7 perfect headline formulas
22. The magic of headlines
23. Hack persuasive copywriting
24. Copywriting tip to quadruple conversions
25. Replace one word to get 90% more clicks
Acquisition
1. From $0 to $75K MRR with 0 marketing budget
2. 100x more traffic from Facebook (e-commerce)
3. +114% users through Google`s Featured
4. Epic hack: +600% increase
5. Mind-blowing exclusive hack
6. +10% to email open rates
7. 3,500 sign ups in 24 hours
8. A winning formula to get featured in press
9. Best time to get more clicks (10 Time Zones)
10. Get 80% of emails of your Facebook friends
11. 7 secrets of Reddit
12. CTR +40%. Blondes vs Brunettes vs. Gingers :)
13. Simple SEO trick to increase traffic by 66%
14. LinkedIn hack (sales prospects)
15. +100% to response rate (cold emails)
16. New marketing trend (400% higher rate)
17. Fresh Twitter hack
18. Setting up a blog that works
19. How to piggyback on huge mailing lists
20. Analysis of 1M Google search results
21. Does a blog really matter? (case study)
22. 3 words increased mobile conversions by 36%
23. Sales leads without ads
24. +9% to your ad`s CTR
25. Reduce Facebook ads cost by 41%
26. TOP 3 tools for link-building
27. How does A/B testing for SEO work?
28. One trick to increase your ads CTR by 12%
29. Better than remarketing
30. Simple trick to get huge Google ranking
31. Remarketing CTR declines over time. Stop it.
32. Case study: #3 on Google in 14 days
33. How to hack SEO with Google+ hidden trick
34. Chrome Web Store boosted traffic by 2,000%
35. The easiest way to connect with influencers
36. Gain customers by a bestseller on Amazon
37. The simple "Perpetuum Mobile" Twitter hack
38. Case study: Hack Twitter, get acquired
39. Download a list of competitors` customers
40. Case study: 2,000,000 downloads
41. Growth hacking partnership by eBay
42. Turn LinkedIn contacts into a list of emails
43. I hardly forced myself to share this hack
44. 200K users a month from long tail phrases
45. Boost conversions of your Tweets
46. How to collect emails on Twitter
47. Hack Twitter
48. Creating Pinterest pins that drive results
49. Best growth hack by Laxman Papineni
50. Which ads perform best for your competitors?
51. Piggybacking tweak to earn a ROI
52. Hack ideas for the 2nd largest search engine
53. Hack Facebook ads
54. 5 SEO hacks for the 2nd largest search engine
55. Disrupt the cost of YouTube video marketing
Activation
1. +100% in signups (2 small tricks)
2. +120% to CTR from emails
3. +31% increase in signups
4. +228% to your ads conversions
5. 1,375% more email subscribers
6. 94% of users mistrusted a site because of
7. Opt-in form for Medium posts
8. +240% by optimizing the past
9. +200% to form/survey conversions
10. +18% to activation (one small strick)
11. If you want sustainable growth
12. How to boost activation by 300%
13. Best growth hack by Grasshopper`s CEO
14. 29% opt-ins from videos
15. Why it`s not enough to be 10X better
16. +844% through the crazy minimalism
17.Revenue jumps up by 71% (segmentation)
18. This form increased conversion by 25%
19. A 300% increase in monthly sales leads
20. High quality reduced conversions by 45%
21. A +232% lift to account signups
22. A/B test. A 60% increase in signups.
23. Contests that receive 40% more subscribers
24. How to get great testimonials
25. 55%-400% more leads
26. 85 times smaller CTRs
27. Reach out to 90% of your bounced visitors
28. Boost your email opt-in rate by 22%
29. Little trick increased conversions by 26%
30. Evernote’s onboarding framework
31. Increase email opt-ins by 70% in 5 minutes
32. Quiz your audience
33. Drawbacks & competition increase conversions
34. Negative social proof for persuasion
35. 10-second trick
36. How I doubled my app downloads
37. How typography affects conversions
38. Save your bounced visitors
39. Hack to define your key activation event
40. A simple hack to double your conversion rate
41. User onboarding (+ free tool)
42. Unexpected way to reduce friction
43. How to get a full profile by an email
44. Open rate dropped down by 30% [study]
Retention
1. The proven formula of the next unicorn
2. 15 retargeting/remarketing ideas
3. Dormant subscribers hurt the mailing list
4. +500% to Facebook engagement
5. Uninstall rate reduced by almost 60%
6. Drop abandonment by 19%
7. 4 facts about push notifications
8. From $0 to $100K in MRR in 11 months
9. Remarketing to YouTube viewers
10. The framework to double CTR on emails
11. This boosted conversions by 785% in one day
12. A 28% increase in click-throughs from emails
13. Facebook page likes vs emails
14. 7 scalable ways to get email-address
15. Automate your email marketing without coding
16. How to triple open rates
17. An invaluable feature of Google+
18. One word increases email open rate by 57%
19. Two times better than a good tutorial
20. Case study. +178% more repeat business.
21. Put your social media on auto pilot
22. 7 ideas for your retention emails
23. Ideas for your social media content
24. Increase YouTube subscribers by 400%
25. 1 minute to increase your email open rate
26. Best growth hack by Ryan Holiday
27. Hack retention like unicorns do
Revenue
1. One pricing trick to boost sales by 67%
2. +69% more ticket sales
3. +22% in sales
4. +226% in product purchases
5. A key to 47% of online buyers (study)
6. 2815% ROI
7. Win back 56% of shoppers
8. Crazy 27% conversion from free to paid
9. Decrease in cart abandonment of 4-8%
10. Boost sales by 6-30% (case study)
11. Magical numbers about the returns policy
12. Van Westendorp`s Price Sensitivity Meter
13. Who is 5 times more likely to buy?
14. Paid signups increased by 400%
15. +22% increase in purchases
16. +800% to a conversion from trial to paid
17. A simple trick to recoup 30% of lost sales
18. 50% more sales at 33% lower cost
19. $95K through 3 webinars [framework]
20. 35-50% increase in sales (simple fact)
21. How to get $100K in sales through a book
22. This pricing trick increased revenue by 29%
23. 40% increase in sales [framework]
24. (+49%) Awesome icons vs Boring text
25. This simple trick boosted revenue by 600%
26. Add this thing to boost sales by 185%
27. Never do what Netflix did (lost 800K users)
28. +262% increase in purchasing the bigger plan
29. +367% boost in revenue
30. The Twitter ‘Buy’ button
31. +416% by changing 2 words
32. This test is a scary one :)
33. Never do this - 1000% decrease in sales
34. A 55% increase in sales
35. 5 steps to turn blog readers into customers
36. Credit Card Now vs. Credit Card Later
37. How not to fail with coupon codes
38. A surprising 42% increase in form fills
39. An 11.9% increase in sales
40. 116% more sign-ups with credit cards
41. A 45% increase in customer purchases
42. How to get insights from churned users
43. How to increase purchases by 69%
44. +349% Increase in lead inquiry rate
45. A softer switch from trial to paid
46. Case study. Double the donation.
47. Existence testing. Revenue went up by 25%.
48. One line of code: revenue +500%
49. 1 trick to convert trial users faster
50. How to set the best price for your service
51. Get customers back once they`ve churned
52. Money back guarantee vs a Free trial
53. Case study. $3 million in five months.
54. Growth hacking for nonprofits
55. How to make your free SaaS users pay
56. #2 sales channel in terms of revenue
57. One of the easiest ways to reduce churn
58. How Udemy got +150% more revenue (1 trick)
59. Increase LTV x20
60. Be among the first to sell to 70M users
61. Reduce friction, increase sales
62. Make your app worse and double your sales
63. The Barack Obama campaign A/B testing
64. Hack influencers
65. Psychological hack. Free Trial conversions.
66. The way to boost your SaaS revenue instantly
67. Fixing conversions and killing the business
68. What is it to have a free plan for your SaaS?
69. How to drive more value for your SaaS?
70. When is $9 better than $9.89?
71. The 5 “Must Have” metrics for your SaaS
Referral
1. +114% to shares
2. 602% more shares
3. Infographic + Egobait hack
4. How to find your perfect influencers
5. How to create an expert roundup blog post
6. Facebook link image [A/B testing]
7. WhatsApp vs Twitter as a sharing channel
8. TOP 10 growth hacks for 2016
9. From 150K users to 2M in 5 months
10. +71% to referral activation
11. How to make influencers share your content
12. Case study. Hack word of mouth.
13. How to encourage sharing on LinkedIn
14. Accelerating viral growth
15. How to optimize referral programs
16. From 0 to $400M in 2 years
17. Unlock viral marketing
18. Get a nuclear viral mechanism
19. An easier way to share emails with friends
20. A giveaway. From zero to 500K subscribers.
21. Referrals program: self-interest vs altruism
22. Simple hack to get 4x more shares
23. Hack offline word of mouth
24. How to automate your feedback and sharing
25. A 474% conversion increase
Psychology
1. How to increase prices insensibly
2. The Apple positioning formula
3. 2.5 times more persuasive
4. Convincing loyal customers of a competitor
5. "Tetris hack" to boost retention by 370%
6. More persuasive without facts
7. How to find motivation to write blog posts
8. Will you read this hack?
9. 22 times higher chances to grab attention
10. Increase your product`s value by 360%
11. How to boost motivation by 75%
12. Keeping vs Losing. [43%].
13. The Ben Franklin effect
14. You made a mistake. What to tell?
15. Never do this. Results drop down to 0%.
16. Increase value without changing your product
17. This A/B test increased sales by 82%
18. How to increase desired outcome by 7 times
19. Get testimonials without asking for them
20. Logic vs Emotions
21. Case study. A sense of consistency: +15%.
Other
1. Easy way to define culture of the company
2. Boost LTV by 108%
3. Daily meetings hack
4. Level 80 (analytics tools)
5. The best question that drives insights
6. How to overcome your team`s fear of failure
7. How to help your team feel customers
8. 1 key point, how Sumome hit 1B people
9. A 23.8% lift was wrong. Was yours?
10. How to stand out & hire the best candidates
11. 98% open rate
12. The key to hack growth
13. How to get 10 times more growth ideas
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