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Imperial Library
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Index
Title Page
Special Offers
Table of Contents
Introduction
Chapter One: History
In the Beginning There Was Communication
Birth of the Modern Written Language
Uses of Type
Type and Art
Type Moving Forward
Modern Type Design
The Next Frontier
Chapter Two: Letter
Serif and Sans Serif
Parts of a Character
Classifications of Letterforms
Type Styles
Typeface Design
Designing With Letters
An Interview With Ken Barber
Letter Gallery
Chapter Three: Word
Emotional Type
Choosing the Right Typeface
Kerning
Tracking
Ligatures
Case
Numbers
Legibility vs. Readability
Designing With Words
An Interview With Holly Tienken
Word Gallery
Chapter Four: Sentence
Word Spacing
Leading
Alignment
Line Length
Punctuation
Designing With Sentences
An Interview With Jessica Hische
Sentence Gallery
Chapter Five: Paragraph
Visual Tone
Varying Sizes
Initial Caps
Complementary Type Pairs
Type Issues
Designing With Paragraphs
An Interview With Amanda Geisinger
Paragraph Gallery
Chapter Six: Page
Layout, Design and Communication
Gestalt Theory
Relationships
Grid
Visual Concept
Designing With Pages
An Interview With Steven Brower
Page Gallery
Chapter Seven: Screen
Going Digital
Electronic Media
Layout
Effective Typography
Designing for Screen
An Interview With Jason Santa Maria
Screen Gallery
Appendix
Glossary
Biography
Acknowledgments
Copyright
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