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Imperial Library
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Index
Cover
Title Page
Copyright
Dedication
Contents
Preface
Introduction: When the Bricks Click
Part One: The Seven Truths of Innovation and the LEGO Group’s Decline
Chapter 1: Stacking Up: The Birth of the Brick
Chapter 2: Boosting Innovation: The LEGO Group’s Bold Bid to Keep Pace with a Fast-Forward World
Chapter 3: Losing Control: The Scattered Remains of Runaway Innovation
Part Two: Mastering the Seven Truths of Innovation and Transforming LEGO
Chapter 4: Building an Innovation Culture: The Return to Core Values
Chapter 5: Becoming Customer Driven: The Rebirth of LEGO City
Chapter 6: Exploring the Full Spectrum of Innovation: The Bionicle Chronicle
Photo Insert
Chapter 7: Fostering Open Innovation: Mindstorms, Architecture, and the Wisdom of the Clique
Chapter 8: Attempting a Disruptive Innovation: Aiming for the Stars with LEGO Universe
Chapter 9: Sailing for Blue Ocean: “Obviously LEGO, but Never Seen Before” and the Birth of LEGO Games
Chapter 10: Leveraging Diverse and Creative People: The Ninjago Big Bang
Chapter 11: Transforming LEGO: The Rebirth of a Brand
Notes
About the Authors
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