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Index
Cover Copyright Foreword Contents Part 1. Groundwork
Introduction Elements of Success Bare-Bones Project Management Getting Set Up Preparing Foundations
Part 2. Strategy
Market Research Analysing Users with Personas Choosing Features to Fit the Market Pricing Models The Mysterious Art of App Pricing
Part 3. Interface
Complexities of Designing for the Web Interaction Design Visual Composition Colour and Typography Prototypes and User Tests
Part 4. Development
Web Technology Fundamentals Rapid Development Security Performance Testing and Deployment
Part 5. Promotion
Marketing Basics Measuring and Monitoring Search Engine Optimisation Outbound Marketing Inbound Marketing & Marketing Case Study
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