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Imperial Library
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Index
Cover
Copyright
Foreword
Contents
Part 1. Groundwork
Introduction
Elements of Success
Bare-Bones Project Management
Getting Set Up
Preparing Foundations
Part 2. Strategy
Market Research
Analysing Users with Personas
Choosing Features to Fit the Market
Pricing Models
The Mysterious Art of App Pricing
Part 3. Interface
Complexities of Designing for the Web
Interaction Design
Visual Composition
Colour and Typography
Prototypes and User Tests
Part 4. Development
Web Technology Fundamentals
Rapid Development
Security
Performance
Testing and Deployment
Part 5. Promotion
Marketing Basics
Measuring and Monitoring
Search Engine Optimisation
Outbound Marketing
Inbound Marketing & Marketing Case Study
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