Web Content Management · Systems, Features, and Best Practices by Barker, Deane -- Read -- Imperial Library of Trantor

Index

Foreword Preface

Who Is This Book For? What Is Not in This Book? How Is This Book Organized? A Note on Generalities A Note on Nomenclature A Note on Sidebars A Note on Bias Conventions Used in This Book Safari® Books Online How to Contact Us Acknowledgments

I. The Basics 1. What Content Management Is (and Isn’t)

What Is Content?

Created by Humans via Editorial Process Intended for Human Consumption via Publication to an Audience A Definition of Content

What Is a Content Management System?

The Discipline Versus the Software

Types of Content Management Systems What a CMS Does

Control Content Allow Content Reuse Allow Content Automation and Aggregation Increase Editorial Efficiency

What a CMS Doesn’t Do

Create Content Create Marketing Plans Effectively Format Content Provide Governance

2. Points of Comparison

Target Site Type Systems Versus Implementations Platform Versus Product Open Source Versus Commercial Technology Stack Management Versus Delivery Coupled Versus Decoupled Installed Versus Software-as-a-Service (SaaS) Code Versus Content Code Versus Configuration Uni- Versus Bidirectional Publishing Practicality Versus Elegance, and the Problem of Technical Debt

3. Acquiring a CMS

Open Source CMSs

Business Models of Open Source Companies

Commercial CMSs

Licensing Models Software Subscription

Software-as-a-Service Build Your Own Questions to Ask

4. The Content Management Team

Editors Site Planners Developers Administrators Stakeholders

II. The Components of Content Management Systems 5. CMS Feature Analysis

The Difficulties of Feature Analysis

“Fitness to Purpose” “Do Everything” Syndrome The Whole Is Greater than the Sum of Its Parts Implementation Details Matter

An Overview of CMS Features

6. Content Modeling

Data Modeling 101 Data Modeling and Content Management Separating Content and Presentation

The “Page-Based” CMS

Defining a Content Model

Content Types

Switching types

Attributes and Datatypes Built-in Attributes Attribute Validation Using Attributes for Editorial Metadata Content Type Inheritance

Partial type composition

Content Embedding

Rich text embedding Blocks, widgets, and regions Implications for page composition

Relationships Content Composition Content Model Manageability A Summary of Content Modeling Features

7. Content Aggregation

The Shape of Content Content Geography

Editorial Limitations on Geography Secondary Geographies: Categories, Taxonomies, Tags, Lists, Collections, and Menus The Tyranny of the Tree

Aggregation Models: Implicit and Explicit

Should Your Aggregation Be a Content Object? The URL Addressability of Aggregations

Aggregation Functionality

Static Versus Dynamic

Search criteria in dynamic aggregations

Variable Versus Fixed Manual Ordering Versus Derived Ordering Type Limitations Quantity Limitations Permissions and Publication Status Filters Flat Versus Hierarchical Interstitial Aggregations

By Configuration or by Code A Summary of Content Aggregation Features

8. Editorial Tools and Workflow

The Content Lifecycle The Editing Interface

Content Findability and Traversal Type Selection Content Preview

The problem of personalization and preview

Editing Interface Elements

Validation Rich text editing Reference content selection In-context help and documentation

Versioning, Version Control, and Version Labels

Version control

Dependency Management Content Scheduling and Expiration

Changeset Publication Content Expiration

Workflow and Approvals

Approvals Workflow

Collaboration Content File Management

Adding Content Files Content Association Image Processing

Permissions

Users Objects Actions Permission conflict resolution

A Summary of Editorial Tools

Content Traversal and Navigation Type Selection Content Preview The Editing Interface Versioning, Version Control, Scheduling, and Expiration Workflow and Approvals Content File Management Permissions

9. Output and Publication Management

The Difference Between Content and Presentation Templating

Templating Philosophy

URL mapping and the operative content object

Templating Language Functionality

Simple token replacement Limited control structures Native programming language

The Surround

Context in the surround

Template Selection Template Abstraction and Inclusion Template Development and Management Responsive Design and Output Agnosticism

Publishing Content

Coupled Versus Decoupled Content Management

Which is the default architecture? The argument for decoupling

Decoupled Publishing Targets

Delivery environment synchronization

A Summary of Output Management and Publication Features

Architecture Templating Decoupled Publishing

10. Other Features

Multiple Language Handling

Nomenclature Language Detection and Selection

Language Rules

Language Variants Beyond Text Editorial Workflow and Interface Support External Translation Service Support

Personalization, Analytics, and Marketing Automation

Anonymous Personalization Analytics Integration Marketing Automation and CRM Integration

Form Building

Form Editing Interfaces Form Data Handling

URL Management

Historical URLs, Vanity URLs, and Custom Redirects

Multisite Management Reporting Tools and Dashboards Content Search User and Developer Ecosystem

11. APIs and Extensibility

The Code API

Event Models

Plug-in Architectures Customizing the Editorial Interface

Customizing Rich Text Editors

Repository Abstraction Pluggable Authentication Web Services Scheduled or On-Demand Jobs

III. Implementations 12. The CMS Implementation

Principle Construction Versus Everything Else Types of Implementations Preimplementation

Discovery and Preimplementation Artifacts Developing the Technical Plan

Taking the organization and the team into account The urge to generalize

The Implementation Process

Environment Setup Installation, Configuration, and Content Reconciliation Content Modeling, Aggregation Modeling, and Rough-in Early Content Migration Templating

Surround templating Object templating

Non-Content Integration and Development

The practice of content integration

Production Environment Planning and Setup

Hosting models Hosting environment design

Training and Support Planning Final Content Migration, QA, and Launch

13. Content Migration

The Editorial Challenge Automated or Manual? The Migration Process

Extraction Transformation Reassembly Import Resolution QA

Migration Script Development

Content Velocity and Migration Timing

A Final Word of Warning

14. Working with External Integrators

Engagement Models

CMS Vendor Professional Services

Sales and Scoping

Preimplementation Artifacts

Costs Written Agreements

The Statement of Work

What is being done? When is it being done? How much will it cost?

Production

Team Proximity and Dedication Development and Testing Infrastructure Project Communication and Check-in Work Acceptance and QA Content Development

Training and Support A Final Word

15. Where Content Management Is Going

Fewer Open Source CMSs Will Get Traction Decoupling Will Make a Comeback Focus on Marketing Tools and Integration Will Increase Entry-Level SaaS Will Eat Away the Lower End of the Market Multichannel Distribution Will Increase Distributed Content Intake Will Start to Grow

Afterword

Next Steps

Index

← Prev
Back
Next →

← Prev
Back
Next →