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Index
Dedication
Contents
Preface
1. The Buyers: How the American Rich Came to Love Diamonds
2. The Seekers: How One Sickly Englishman Took Over the Diamond Industry
3. The Lovers: How Young Women Came to Expect Diamond Rings (Part I)
4. The Show-Offs: How a Single Stone Bewitched Its Owners—and Captivated America
5. The Optimists: How the Industry Survived Two World Wars and the Great Depression
6. The Sellers: How Young Women Came to Expect Diamond Rings (Part II)
7. The Queens: How Wallis Simpson Earned Her Diamonds
8. The Stars: How an Advertising Agency Got Diamonds Ready for Their Close-Up
9. The Winners: How Elizabeth Taylor Learned to Speak Italian
10. The Meddlers: How Little Stones Got Big
11. The Inventors: How to Make a Diamond (and Provoke De Beers)
12. The Illusionists: How the Magicians Protected Their Tricks
13. The Masters: How the Australians Democratized Diamonds
14. The Stunners: How Tough Guys Started Wearing Diamonds
15. The Critics: How a Global Crisis Changed the Meaning of “Forever”
16. The Innovators: How to Sell Diamonds in a (More) Enlightened World
Acknowledgments
Notes
Index
Illustrations
Illustration Sources
About the Author
Also by Rachelle Bergstein
Credits
Copyright
About the Publisher
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