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Index
Cover Copyright Title Page Praise for the conquest of cool Dedication Epigraph Contents Acknowledgments one. A Cultural Perpetual Motion Machine: Management Theory and Consumer Revolution in the 1960s two. Buttoned Down: High Modernism on Madison Avenue three. Advertising as Cultural Criticism: Bill Bernbach versus the Mass Society four. Three Rebels: Advertising Narratives of the Sixties Photos five. “How Do We Break These Conformists of Their Conformity?”: Creativity Conquers All six. Think Young: Youth Culture and Creativity seven. The Varieties of Hip: Advertisements of the 1960s eight. Carnival and Cola: Hip versus Square in the Cola Wars nine. Fashion and Flexibility ten. Hip and Obsolescence eleven. Hip as Official Capitalist Style Appendix Notes Index
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