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Index
Title Page
Contents
Section 1: An Introduction to Jobs Theory
Introduction: Why You Should Hire This Book
Chapter 1: The Milk Shake Dilemma
Chapter 2: Progress, Not Products
Chapter 3: Jobs in the Wild
Section 2: The Hard Work—and Payoff—of Applying Jobs Theory
Chapter 4: Job Hunting
Chapter 5: How to Hear What Your Customers Don’t Say
Chapter 6: Building Your Résumé
Section 3: The Jobs to Be Done Organization
Chapter 7: Integrating Around a Job
Chapter 8: Keeping Your Eye on the Job
Chapter 9: The Jobs-Focused Organization
Chapter 10: Final Observations About the Theory of Jobs
Acknowledgments
Index
About the Authors
Also by the Authors
Copyright
About the Publisher
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