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Index
Title Page
Painless Promotion: Strategy
Introduction
SESSION 1: WHAT YOU’RE WORKING WITH
How You Write, How You Publish, What’s Your Genre
Your brand – what it is, what it isn’t
SWOT Analysis – Strengths, Weaknesses,...
What is your budget?
SESSION 2: YOUR AUDIENCE AND FOUNDATION
Knowing your “demographic” versus knowing your...
What do your readers want . . . and what do they...
The AIDA Sales Cycle
Foundation Elements
SESSION 3: MARKETING TACTICS
1. Your Website
2. Your Email List
3. Your Blog
4. Video Blogs (Vlogs) and Podcasts
5. Guest Posts/Blog Tours
6. Reviews
7. Algorithms and Recommendation Engines
8. Social Media
9. Advertising
10. Publicity
11. Street Team
12. Collateral & "Swag"
13. Giveaways and Contests
14. Public Speaking/Book Signings
15. SEO (Search Engine Optimization)
SESSION 4: YOUR CUSTOMIZED MARKETING PLAN
It all starts with a calendar
“How do I know what’s working, and what isn’t?”
Example Plan
Example Marketing Calendar for Sally:
FREE DOWNLOADS
Endnotes
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