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Index
Author bio
Title page
Copyright
Dedication
Contents
Acknowledgements
Preface
The Accidental Leader
There may be Trouble Ahead
Deal or No Deal
The Battle for Downing Street
From Builder to Soldier
Funny Business
Zero Sum Game
We're All Labour Here
Happy Warrior
Chips off the Old Block
A Bit of Politics
A Taxing Issue
Education, Education . . . Fratricide
One Nation, No Vision?
Unions and the Union
Worry Points
A Flock of Starlings
13,000 Conversations
In Good Health?
Hold the Front Page
Missing a Trick?
Invitation Only
Campaign Stop
Not a Big Enough Difference
Put to the Test
Immigration and Exploitation
Picture Section
Marriage of Convenience
A Day at the Races
The Most Unlikely Cult of the 21st Century
Blood on his Hands, Blood on the Carpet
New Town Blues
Generation Rent
Marred by the SNP Myth
A Trip to the Theatre
Building Non-Traditional Support
Labour's Brand Problem
Dangerous Territory
No Question of Deals
A Question of Credibility
Mayday, Mayday... Scottish Labour's Existential Threat
Facebook v Foot Weary
Luvvies for Labour
Edstone
Message, Not Mileage
Five Million Conversations
The Strange Disappearance of Arnie Graf
A Little Less Conversation
Breakfast in Doncaster
The Loser Always Wins?
Moment of Truth
Nuneaton is the New Basildon
Exit
A Question of Leadership
Appendix 1
Appendix 2
Appendix 3
Appendix 4
Appendix 5
Appendix 6
Appendix 7
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