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Imperial Library
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Index
Cover
Title
Copyright
Dedication
Contents
List of Illustrations
Preface
One Soft Power, Nation Branding, and the World Expo
Two Branding Nations
Three The Shanghai Expo as a Site for Nation Branding
Four Defining Nation Brands
Five Communicating Nation Brands
Six Experiencing Nation Brands
Seven Remembering Nation Brands
Eight Nation Branding as Strategic Narrative
Nine Nation Branding: Perspectives, Practices, and Prospects
Coda
Notes
Index
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