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Index
Cover
ABOUT THE AUTHOR
Title Page
Copyright
Dedication
CONTENTS
PREFACE
INTRODUCTION
PART I: Seeing the Ecosystem
CHAPTER 1: Why Things Go Wrong When You Do Everything Right
CHAPTER 2: Co-innovation Risk: Seeing the Real Odds When You Don’t Innovate Alone
CHAPTER 3: Adoption Chain Risk: Seeing All the Customers Before Your End Customer
REFLECTION ON PART I : Internal and External Ecosystems All Around You
PART II: Choosing Your Position
CHAPTER 4: Mapping the Ecosystem: Identifying Pieces and Places
CHAPTER 5: Roles and Relationships: To Lead or Follow in the Innovation Ecosystem?
CHAPTER 6: The Right Place and the Right Time: When Does the Early Bird Get the Worm?
REFLECTION ON PART II : Expanding the Perspective Means Changing the Conversation
PART III: Winning the Game
CHAPTER 7: Changing the Game: Reconfiguring the Ecosystem to Work for You
CHAPTER 8: Sequencing Success: Winning the Connected Game
CHAPTER 9: Multiplying Your Odds of Success
Better Place Epilogue
Acknowledgments
Notes
Index
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