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Index
PREFACE
Introduction
1: PREPARATION
What kind of book to write
Who reads that kind of book
Where are they?
Do they REALLY want your book?
Make sure you tell a great story
Make sure it satisfies the right readers
Fix it
Make it better
Editing, self-editing, hiring an editor
Working with a writing coach
Setting realistic expectations and goals
Don’t spend 5 years writing it
Test it out with betareaders
Challenge #1
Take action: introduce yourself
2: PUBLISHING
How to make amazing book covers that sell
Why most authors get their covers all wrong
The one mistake that will cripple book sales
Hiring a book cover designer
How to format your book for ebook
How to format your book for print
How to distribute your book
How to distribute your ebook
How to get POD hardbacks at a reasonable price
How to get POD full color books made
Who cares about getting into bookstores?
Getting more visibility online
Testing your conversions
Is your book summary good enough?
Why your reviews are being deleted.
How to remove negative reviews from your book
Keywords and categories
Audio books
International Rights
Affiliate links
Challenge #2
3: LAUNCHING YOUR BOOK
CrowdFunding
To presell or not to presell
Go wide or KDP Unlimited?
Are book award contests worth it?
Do you really need a blog or author website?
How to build a huge list before you launch
Using Twitter and Facebook to find your readers
Native Content (why advertising fails)
Amazon Ads
Also Boughts
How to get a hundred reviews in one week
How to sell 100 copies and hit #1.
Be inclusive
How to sell 1000 copies a week with ad-stacking
The best free and paid promotion sites
Amazon Giveaways
Newsletter Swaps
Incentives for bulk orders
CHALLENGE #3
4: FAST GROWTH FOR LONG-TERM SALES
Indirect marketing hacks to get more visibility
Community content
How to build an author website that gets traffic
Redistributing content to widen your funnel
The 5 sites you need to be using
Anthologies and boxsets
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