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Index
Cover
Title Page
Copyright
Contents
Introduction
Part 1: Real Estate Basics
1 Getting into Real Estate
Understanding Real Estate
Types of Real Estate
Unfurnished Rentals
Corporate Monthly Rentals
Vacation Rentals
Student Housing
Decisions, Decisions
How Much Time Do You Have for Upkeep?
What Are You Willing to Pay Out Each Month?
What Are Your Investment Goals?
Success Story
2 Ownership Structures and Financing
Types of Ownership
Sole Proprietorship
Partnership
Corporation (“C” Corp)
Limited Liability Company
Individual Retirement Account
Trusts
Making Sense of Mortgages
More Mortgage Matters
Questions to Ask Before You Borrow
3 What to Look for in a Rental Property
Location, Location, Location
What’s the Price per Square Foot?
What’s the Price per Unit?
How Much Are the Property Taxes?
How’s Area Employment?
What About Crime?
Consider Future Development
Any Amenities?
4 The Keys to Real Estate Success
Thinking Financially
Cash Flow
Profit and Loss
Leverage
Equity
Investment Life
Appreciation
Other Considerations
Do You Have the Time?
What About the Risks?
The Bigger Picture
The Keys to Profitability
Part 2: You and Your Property
5 Landlording Basics
Tips for Success As a Landlord
Possess Key Qualities
Keep It Simple
Know the Law
Trust Your Gut
Micromanage Your Property
Focus on Your Tenants
Establish Systems in Place
Maintenance Logs
Keys and Property Access
Emergency Plans
Changing Information
Get It in Writing
Rental Rates
Rental Agreement Versus Lease
Rules and Clauses
Disclosures
Other Policies
Facts About Fido
6 Preparing Your Property for Tenants
Making Your Property Look Good
Cleaning It Up
Annual or Seasonal Cleans
Make-Ready Cleans
Maid-Service Cleans
Making It Safe
Green Is the New Black
Easy Ways to Go Green
LEED Certification
Getting an Energy Audit
The Importance of Inspection Reports
Furnishing Your Rental
Accessories
Kitchen Items
Electronics
Furniture
Bathroom
Bedroom
Phone
Property Manual
7 Property Management and Maintenance
The Property Team
Who’s Answering Phones?
Assembling Your Team
Vetting Potential Team Members
Should You DIY?
The Importance of Maintenance
The Complaint Department
Establishing the Rules
Handling Tenant Complaints
Sending Complaint Letters
Emergency Preparedness
Create a Plan
Plan for Everything
8 Landlord Rights and Responsibilities
The Implied Warranty of Habitability
Your Rights as a Landlord
You Can’t Do That!
The Covenant of Quiet Enjoyment
Written Permission
Grandfather Clauses
Understanding Tenant Rights
Right to Entry Versus Right to Privacy
Permission Denied?
Respect Your Tenant’s Privacy
Rent Control
Part 3: You and Your Tenants
9 Finding the Right Renters
Establishing Your Brand
Marketing for Success
Create a Website for Your Rental
Smart Ad Placement and Search Strategies
Craft Your Marketing Plan
Make Your Property Stand Out
Get Testimonials
Track Your Success
Write It Well
Picture It
Photography Pointers
Virtual Video Tours
Listing Your Rental
Topic Sites
craigslist
Smart Social Media Strategies
YouTube
Facebook
Twitter
Pinterest
Social Media Management
Successful Property Tours
Making the Most of Inquiries
10 More Renter Considerations
Start with Good Communication
The Application Process
Reports and Checks
Rental History Checks
Credit Checks
Background Checks
Reference Checks
Approvals and Denials
Choosing a Tenant
Inheriting Tenants
Negotiating Rent Rates
Avoiding Scams and Frauds
Part 4: The Business Side of Rentals
11 Money Management
All About Rent
Collecting Rent
Banking
Imposing Late Fees
Increasing Rent
Security Deposit Basics
What Can You Charge?
Keeping or Returning It
Can You Increase a Security Deposit?
What About Interest?
What Other Fees Can You Charge?
The Collection Department
12 More Money Management
All About Accounting
Accountants
Accounting Software
Taxes
Schedule E Deductions
Depreciation
Property Tax Assessments
13 Renter Arguments, Evictions, and Vacancies
The Hatfields and the McCoys
Tenant Complaints
Landlord Complaints
Housing and Building Code
Code Complaints
Retaliation Laws
Courtroom Battles
Tenant Versus Tenant
Grounds for Eviction
Nonpayment of Rent
Lapse-of-Time
Breach of Lease Terms or Statutory Duties
Illegal Conduct or Serious Nuisance
Building Your “Bouncer Team”
The Eviction Process
Notice to Quit
Summons and Complaint
Appearance in Court
Answer to Complaint
Trial
Judgment and Execution
Creating a Property Turnover Plan
14 The Importance of Insurance
Yes, You Do Need Insurance
Types of Insurance
Homeowner’s Insurance
Landlord’s Insurance
Replacement-Cost Insurance
Cash-Value Insurance
Mortgage Insurance
Title Insurance
Liability Insurance
Specific Loss Insurance
Loss-of-Rent Insurance
Renter’s Insurance
Accidental Rental Damage Insurance
The Insurance Process
Deductibles
Adjustments
Payments
15 Building Your Business
Owning Your Own Business
Going Solo
Working with a Partner
Buying a Franchise
Real Estate Brokerages
Choosing a Target Market
Creating Your Business Plan
What Is Your Business?
Who Is Working Your Business?
Why Is Your Business Better?
Where Will You Find Customers?
How Much Money Will Your Business Need?
Know Your Competition
Establishing a Client Base
Financing Options
Necessary Licenses
Insuring Your Business
Setting Up and Running Your Office
Stay Updated
Publications
Trade Organizations and Associations
Chambers of Commerce
Continuing Education and Conferences
16 Rules, Laws, and Fair Housing
Discrimination Laws
The Fair Housing Act
Occupancy Standards
Federal Law Exemptions
State Laws
Understanding Disabilities
Reasonable Modifications
Section 504 of the Rehabilitation Act of 1973
Americans with Disabilities Act
Addicts
State and Local Laws
Uniform Residential Landlord and Tenant Act
Residential Lead-Based Paint Hazard Reduction Act
Megan’s Law
Terrorism
Patriot Act
Investigating Tenants
Be Prepared
Terrorism Insurance
Penalties
17 Hiring a Property Manager
Why Hire a Property Manager?
More Time for You
Current Market Knowledge
Current Law Knowledge
Tenant Connections and Knowledge
Finding the Right Company
A Note on Maintenance
A Note on Accounting
A Few More Questions to Ask
What About a Resident Manager?
Licensing
Setting Expectations
Appendixes
A Glossary
B Resources
Residential Property Management Software
National Real Estate Organizations
Books
Magazines and Other Publications
Real Estate Educational Forums
Real Estate Websites
Additional Resources
C Sample Documents
Tenant Communication Forms
Acceptance Letter
Departure Confirmation
Departure Notice
Emergency Contact Numbers
Key Distribution Record
Maintenance Request
Move-In/Move-Out Checklist
Notice of Denial
Notice of Returned Check
Potential Renter Inquiry
Reasonable Accommodation Request Form
Tenant Emergency Procedures
Warning Notice
Leasing Documents
Three-Day Pay Rent or Quit Notice
Five-Day Demand Notice
Deposit Itemized Deductions
Deposit Receipt
Eviction Notice
Lease/Rental Agreement
Lease Addition or Amendment
Lease Renewal
Lease Termination
Letter of Responsibility
Rental Rate Change Notice
Permission to Enter Notice
Pet Agreement
Property Management Agreement
Rental Application/Background and Credit Check Application
Property Forms
Appliance Tracking Sheet
Cleaning Checklist
Maintenance Checklist and Record
Work Order
Index
About the Author
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