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Index
Cover Title Page Copyright Dedication Contents 1 All Humans are Entrepreneurs
The New World of Work Why the Start-Up of You Why Us? Why the Urgency?
Sixty to Zero Detroits Are Everywhere
The Path to the Future
The Start-up of You Mind-set: Permanent Beta The Start-up of You Skill Set
2 Develop a Competitive Advantage
Three Puzzle Pieces Inform Your Direction and Competitive Advantage
Your Assets Your Aspirations and Values The Market Realities
Fit the Pieces Together
All Advantages Are Local: Pick a Hill That Has Less Competition
3 Plan to Adapt
Adaptive Start-Ups, Adaptive Careers ABZ Planning Plan A: Almost Ready, Aim, Fire, Aim, Fire, Aim, Fire … Plan B: Pivot as You Learn
When to Pivot: To Pursue Upside or Avoid Downside Where to Pivot: To an Adjacent Niche, Something Different but Related How to Pivot: Start It on the Side
Plan Z: Jump on Your Lifeboat and Regroup
4 It Takes a Network
I We (I to the We): You and Your Team Context Matters: Relationship Building in Professional Life Build Genuine Relationships The Structure and Strength of Your Existing Network
Professional Allies Weak Ties and Acquaintances: Expand the Breadth of Your Network Your Extended Social Network: Second- and Third-Degree Connections The Best Professional Network: Cohesive and Diverse
How to Strengthen and Maintain Your Network
In Touch and Top of Mind
Navigate Status Dynamics When Dealing with Powerful People When to Let Go
5 Pursue Breakout Opportunities
Mind on Fire: Be Curious How to Find and Generate Career Opportunities
Court Serendipity and Good Randomness Connect to Human Networks: Groups and Associations of People Do the Hustle
6 Take Intelligent Risks
Assessing and Managing Risk
Pursue Opportunities Where Others Misperceive the Risk
Short-Term Risk Increases Long-Term Stability
7 Who You Know is What You Know
Navigate Professional Challenges with Network Intelligence
How to Pull Intelligence from Your Network Pose Questions to Your Entire Network Target Direct Questions to Specific Individuals Ask Good Questions Occasion Serendipity
Synthesize Information into Actionable Intelligence
Conclusion
Connect with Us Further Reading Acknowledgments Notes
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