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Index
Cover
Title Page
Copyright
Dedication
Contents
1 All Humans are Entrepreneurs
The New World of Work
Why the Start-Up of You
Why Us?
Why the Urgency?
Sixty to Zero
Detroits Are Everywhere
The Path to the Future
The Start-up of You Mind-set: Permanent Beta
The Start-up of You Skill Set
2 Develop a Competitive Advantage
Three Puzzle Pieces Inform Your Direction and Competitive Advantage
Your Assets
Your Aspirations and Values
The Market Realities
Fit the Pieces Together
All Advantages Are Local: Pick a Hill That Has Less Competition
3 Plan to Adapt
Adaptive Start-Ups, Adaptive Careers
ABZ Planning
Plan A: Almost Ready, Aim, Fire, Aim, Fire, Aim, Fire …
Plan B: Pivot as You Learn
When to Pivot: To Pursue Upside or Avoid Downside
Where to Pivot: To an Adjacent Niche, Something Different but Related
How to Pivot: Start It on the Side
Plan Z: Jump on Your Lifeboat and Regroup
4 It Takes a Network
I We (I to the We): You and Your Team
Context Matters: Relationship Building in Professional Life
Build Genuine Relationships
The Structure and Strength of Your Existing Network
Professional Allies
Weak Ties and Acquaintances: Expand the Breadth of Your Network
Your Extended Social Network: Second- and Third-Degree Connections
The Best Professional Network: Cohesive and Diverse
How to Strengthen and Maintain Your Network
In Touch and Top of Mind
Navigate Status Dynamics When Dealing with Powerful People
When to Let Go
5 Pursue Breakout Opportunities
Mind on Fire: Be Curious
How to Find and Generate Career Opportunities
Court Serendipity and Good Randomness
Connect to Human Networks: Groups and Associations of People
Do the Hustle
6 Take Intelligent Risks
Assessing and Managing Risk
Pursue Opportunities Where Others Misperceive the Risk
Short-Term Risk Increases Long-Term Stability
7 Who You Know is What You Know
Navigate Professional Challenges with Network Intelligence
How to Pull Intelligence from Your Network
Pose Questions to Your Entire Network
Target Direct Questions to Specific Individuals
Ask Good Questions
Occasion Serendipity
Synthesize Information into Actionable Intelligence
Conclusion
Connect with Us
Further Reading
Acknowledgments
Notes
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