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Index
Cover Title Copyright Dedication Contents The Black Belt Marketing Credos Acknowledgements Introduction Move 1 Understand marketing and know its purpose Move 2 Make sure you’ve got the goods Move 3 Develop clients not customers Move 4 Build quality relationships as quickly as possible Move 5 Get externally focused Move 6 Get as much feedback as possible Move 7 Get testimonials Move 8 Never invest until you test Move 9 Always differentiate UVP vs USP Move 10 Use referrals Move 11 It’s all about you, you, you Move 12 Hook up with good transmitters Move 13 Know the ultimate marketing success formula: M = M × M Move 14 Use powerful headlines Move 15 Set up an e-newsletter Move 16 Commit to a marketing function Move 17 Go cable, then go national Move 18 Master the greatest sales tool in the world Move 19 Get a database Move 20 Work your database Move 21 Simplify Move 22 Know the secret Move 23 Advertise effectively Move 24 Master the four moves to sales checkmate Move 25 Focus on value not need Move 26 Get a mentor Move 27 Use the Internet as your market research department Move 28 Marketing = Investment Move 29 Know that there are only three ways to grow sales Move 30 Become a master networker Move 31 Know how to calculate a marketing budget Move 32 Know the three types of customers Move 33 Let food sell for you Move 34 Focus on up-and-coming customers Move 35 Use TLC Move 36 Remember that two thirds of the money is on the back-end Move 37 Make the most of trade shows Move 38 Spend thirty minutes daily with yourself Move 39 Make the most of your sales materials Move 40 Use AIDA when communicating Move 41 Feed your mind daily Move 42 Create curiosity and uncertainty Move 43 Go direct and always get a response Move 44 Be an optimist and opportunist Move 45 Become an expert by writing a book Move 46 Focus on serving others Move 47 Go for unpaid advertising Move 48 Document everything Move 49 Do what you love Move 50 Remember, everything in marketing starts with a P Move 51 Get the team behind it Move 52 Capture those million dollar ideas Move 53 Marketing is a set of tools Move 54 Reach for the stars Move 55 Know what management is Move 56 Know that small things make a big difference Move 57 Make doing business with you fun and exciting Move 58 Make friends with strangers Move 59 Strengthen your marketing vocabulary Move 60 Know the 1 percent rule of direct marketing Move 61 Use questions to define the buying criteria Move 62 Maximize your purchasing power Move 63 Customer Service = Marketing + Product Development Move 64 Tell stories Move 65 Hire only the best Move 66 Anything you can do, I can do better Move 67 Repetition, repetition, repetition Move 68 Command and control Move 69 Outperform anyone’s guarantees Move 70 Know that empathy sells Move 71 Surprise your customers Move 72 Be disciplined and systematic in your sales efforts Move 73 Turn life into a marketing university Move 74 Know the best form of marketing is the truth Move 75 Never stop marketing Move 76 Make the most of your Web site Move 77 Be or get a spokesperson Move 78 Give more than you expect to receive Move 79 The more you tell, the more you sell Move 80 Get the ultimate reward: A brand Move 81 Execute black belt style About the Author Free $300 Marketing Bonus Gifts! eBook Special Offer!
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