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Imperial Library
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Index
Cover
Table of Contents
Title Page
Introduction
Part I: Getting Started with E-Mail Marketing
Chapter 1: Adding E-Mail to a Successful Marketing Mix
Chapter 2: Maximizing Revenue with E-Mail
Chapter 3: Becoming a Trusted Sender
Part II: Mapping Out an E-Mail Marketing Strategy
Chapter 4: Developing Objectives
Chapter 5: Building a Quality E-Mail List
Chapter 6: Making Your E-Mail Content Valuable
Part III: Constructing an Effective Marketing E-Mail
Chapter 7: Designing Your E-Mails
Chapter 8: Including Text in Your E-Mails
Chapter 9: Including Images in Your E-Mails
Chapter 10: Creating From and Subject Lines That Get Noticed
Part IV: Sending Specialized E-Mail Campaigns
Chapter 11: Combining E-Mail with Social Media
Chapter 12: Designing and Delivering E-Mails for Mobile Devices
Chapter 13: Automating Your E-Mail Marketing
Part V: Delivering and Tracking Your E-Mails
Chapter 14: Tracking Your E-Mail Campaign Results
Chapter 15: Maximizing E-Mail Deliverability
Chapter 16: Capitalizing on Clicks and Other Responses
Part VI: The Part of Tens
Chapter 17: Top Ten Worst E-Mail Content Blunders
Chapter 18: Ten E-Mail Marketing Resources
Appendix: A Sample E-Mail Portfolio
Cheat Sheet
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