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Imperial Library
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Index
Cover
Title Page
Dedication
Preface
Introduction
Part One: A NEW DIGITAL REALITY
Chapter One: Everyone Leaves Online Breadcrumbs
Chapter Two: Mining Internal Data Is Looking at The Past
Chapter Three: Mining External Data Is Looking into the Future
Part Two: A NEW DECISION PARADIGM
Chapter Four: Outside Insight: A New Decision Paradigm for a New Digital Reality
Chapter Five: The Value of External Data
Chapter Six: The Value of Real Time
Chapter Seven: The Value of Benchmarking
Part Three: OUTSIDE INSIGHT IN PRACTICE
Chapter Eight: Outside Insight for Boards and Executives
Chapter Nine: Outside Insight for Marketers
Chapter Ten: Outside Insight for Product Development
Chapter Eleven: Outside Insight for Risk Management
Chapter Twelve: Outside Insight for Investment Decisions
Part Four: THE FUTURE OF OUTSIDE INSIGHT
Chapter Thirteen: The Emergence of A New Software Category
Chapter Fourteen: Hard Problems To Solve
Chapter Fifteen: New Data Sources
Chapter Sixteen: The Potential Concerns of Outside Insight
Chapter Seventeen: The Future of Outside Insight
Appendix: Outside Insight Complimentary Licence
Sources
Acknowledgements
Follow Penguin
Copyright Page
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