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Index
Acknowledgments
Preface to the Seventh Edition
Introduction
01 So You Think You Want to Be a Landscaper?
When Landscaping Matters
Measuring the Landscaper’s Life
What Kinds of Work Are Available and Who Does What?
Do You Have What It Takes?
Why Do You Want to Run Your Own Business?
Making the Transition: Amateur to Professional
02 Getting Started
Start Up or Buy?
Working Out of Your Home
Tools and Equipment
Other Office Basics
Greening Your Operation
The Bank Account
Insurance
Legal Considerations
Business Taxes
Defining Your Niche
Conclusion
03 Writing a Business Plan
Why Do a Business Plan, Anyway?
Preparing the Business Plan, Step-by-Step
Some Tips on Raising Money
04 Learning to Live with Record Keeping
Bookkeeping
General Business Records
05 Employees: A Joy and a Nuisance
How Many People Will You Need?
Job Categories (Field)
Finding Good Employees
Legal Requirements of Employers
Hiring
Developing an Employee Manual
Training Employees
Managing Employees
Record Keeping
06 Getting Work
Serving the Client Well
Marketing Basics
Business Opportunities in Sustainable Landscaping and Gardening
Getting Work
Advertising
Alternative Forms of Marketing
Keeping Track of Potential Clients: Contact Report
07 Bidding
The Main Elements of a Bid
The Bidding Process, Step-by-Step
Submitting the Bid
Sample Bidding Forms
The Contract
Job Costing
Sales
08 Finally You Get to Do Some Real Work
Designing the Project
Project Management
Getting Along with Others
Getting Paid
Following Up on Your Jobs
Business Nightmares: Keeping Your Nose Clean
09 The Long Haul
After the Work Is Done
Guarantees
Liability for Work
Long-Term Management
Planning for Growth
Planning for Retirement
In Conclusion
Appendix 1: Resources
Appendix 2: Business Plan Worksheet and Other Forms
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