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Index
Why Does the Pedlar Sing?
Contents
Preface
A Serious Business?
Part One
The Pedlar At The Door
Chapter One
Richard Latham’s Rug
Chapter Two
From Salesmanship to Showmanship
Chapter Three
Who Framed Sunny Jim?
Chapter Four
Because singers sell soap, Mr Norman
Part Two
A Kind of Fame
Chapter Five
From Barnum to Brands
Chapter Six
David Beckham’s Sarong
Chapter Seven
Energy, Essence and Icons
Chapter Eight
A Face in the Piazza Navona
Part Three
Four Facets of Fame
Chapter Nine
Broadcast to Go Big
Chapter Ten
Make the Monster Massive
Chapter Eleven
Give the Lion Wings
Chapter Twelve
Infinitely Multiply
Part Four
What Kind of Creativity Do We Need?
Chapter Thirteen
The C Word
Chapter Fourteen
Blowing Shit Up
Chapter Fifteen
The Dark Interloper
Chapter Sixteen
The Trouble With Ideas
Conclusion
Reclaiming Creativity
Bibliography
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