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BOOK ONE
EVERYWHERE COMMUNITIES
The Go-Getters
“Gold from the Grass Roots Up”
Rituals of the Open Range
Private Wars for the Public Domain
Lawless Sheriffs and Honest Desperadoes
Rounding Up Rock Oil
Generalized Go-Getters: Lawyers
Exploiting the Federal Commodity: Divorce and Gambling
Crime As a Service Institution
Consumption Communities
A Democracy of Clothing
Consumers’ Palaces
Nationwide Customers
Goods Sell Themselves
How Farmers Joined Consumption Communities
Citifying the Country
A New Freedom for Advertisers: Breaking the Agate Rule
Building Loyalty to Consumption Communities
“The Consumer Is King”
Christmas and Other Festivals of Consumption
Statistical Communities
A Numerical Science of Community: The Rise of the Average Man
Communities of Risk
Statistical Expectations: What’s Your Size?
Making Things No Better Than They Need to Be
“The Incorruptible Cashier”
Income Consciousness
The Rediscovery of Poverty
Measuring the Mind
From “Naughtiness” to “Behavior Deviation”
Statistical Morality
The Urban Quest for Place
An American Diaspora
Politics for City Immigrants
Stretching the City: The Decline of Main Street
Booming the Real Estate Frontier
Antidotes for the City: Utopia, Renewal, Suburbia
Cities within Cities: The Urban Blues
BOOK TWO
THE DECLINE OF THE MIRACULOUS
Leveling Times and Places
Condense! Making Food Portable through Time
Meat for the Cities
Varying the Everyday Menu
People’s Palaces on Wheels
Walls Become Windows
Homogenizing Space
Mass-Producing the Moment
Time Becomes Fungible: Packaging the Unit of Work
Making Experience Repeatable
Extending Experience: The New Segregation
The Decline of the Unique and the Secret
In Search of the Spontaneous
BOOK THREE
A POPULAR MIRACULOUS
The Thinner Life of Things
Endless Streams of Ownership
New Penumbras of Property
The Semi-Independent Businessman
From Packing to Packaging: The New Strategy of Desire
Language, Knowledge, and the Arts
The Decline of Grammar: The Colloquial Conquers the Classroom
From Oratory to Public Speaking: Fireside Politics
A Higher Learning for All
Educating “the Great Army of Incapables”
Art Becomes Enigma
The Exotic Becomes Commonplace
BOOK FOUR
THE FUTURE ON SCHEDULE
Search for Novelty
The Social Inventor: Inventing for the Market
Communities of Inventors: Solutions in Search of Problems
Flow Technology: The Road to the Annual Model
Mission and Momentum
Prologue to Foreign Aid
Samaritan Diplomacy
Not Whether but When: The New Momentum
Epilogue: Unknown Coasts
Acknowledgments
Bibliographical Notes
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