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Index
PRAISE FOR SIMPLY BRILLIANT
ALSO BY WILLIAM C. TAYLOR
TITLE PAGE
COPYRIGHT
DEDICATION
CONTENTS
PROLOGUE: THE NEW STORY OF SUCCESS: “The Possible Is Immense”
PART I: Stop Trying to Be the Best; Strive to Be the Only
Chapter 1: WHAT’S YOUR VALUES PROPOSITION?: “Competition Is Not the Same as Choice”
Chapter 2: WHY MISSIONARIES BEAT MERCENARIES (AND PASSION BEATS DRIVE): “Some Things Have to Be Believed to Be Seen”
PART II: Don’t Let What You Know Limit What You Can Imagine
Chapter 3: BEYOND THE PARADOX OF EXPERTISE: “Too Often, Pride in Your Most Recent Idea Becomes a Barrier to Seeing the Next Idea”
Chapter 4: INTERESTING MATTERS, INTERESTED IS MANDATORY: “When’s the Last Time You Did Something for the First Time?”
PART III: It’s Just as Important to Be Kind as to Be Clever
Chapter 5: CIVILITY IS NOT THE ENEMY OF PRODUCTIVITY: “People Deserve to Be Treated Like People”
Chapter 6: THE TOUGH-MINDED CASE FOR LEADING WITH LOVE: “We Want People to Know What True Happiness Feels Like”
PART IV: The Allies You Enlist Matter More Than the Power You Exert
Chapter 7: SERENDIPITY AS A WAY OF LIFE: “We Prize Collisions Over Convenience”
Chapter 8: NOBODY WINS UNLESS EVERYBODY WINS: “Create More Value Than You Capture”
EPILOGUE: WHAT’S YOUR STORY?: “Work Hard at Work Worth Doing”
ACKNOWLEDGMENTS
NOTES
INDEX
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