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Index
Title Page Contents Preface Introduction The Illustrator 1 Education
Education The Programme of Work Developing the Brief The Rationale The Aim The Objectives Answering the Brief Contexts Audiences Clients Subject Matter The Conceptual Process Brainstorming and Creative Processing Completion Research Research and Illustration Preparing for Research Methodologies Completion Drawing Objective and Analytical Development Visual Note Taking Externalization of Ideas and Freedom of Expression
2 The Nature of Imagery
Visual Language Stylization Visual Intelligence Visual Metaphor Conceptual Imagery and Surrealism Diagrams Abstraction Pictorial Truths An Overview of Literal Representation Hyperrealism Stylized Realism Sequential Imagery Aesthetics and Non-Aesthetics Trends ‘Chocolate Box’ ‘Shock’
3 The Role of Illustration
Documentation, Reference and Instruction An Overview of Illustration for Information National Curriculum and Trade Material for Young Audiences Historical and Cultural Subject Matter Natural Science Medical Illustration Technological Subjects Commentary An Overview of Editorial Illustration Politics and Current Affairs ‘Lifestyle’, Reviews and ‘Bric-a-Brac’ Storytelling An Overview of Illustration for Narrative Fiction Picture Books and Early Readers Comics Persuasion Advertising Illustration in Practice Promotion and the Essence of Advertising Identity ‘Below the Line’ and Corporate Branding Point of Sale and an Overview of Packaging Books and Music Illustration and Design
4 Contemporary and Future Perspectives
Professional Practice Interdisciplinary Practice The Polymath Principle The Illustrator as Scientist and Cultural Historian The Illustrator as Journalist and Commentator The Illustrator as Author of Fiction A Public Interface Connectivity and Interaction Final Thoughts
Glossary of Terms Bibliography Acknowledgements About the Author eCopyright
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