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Index
Title Page
Contents
Preface
Introduction
The Illustrator
1 Education
Education
The Programme of Work
Developing the Brief
The Rationale
The Aim
The Objectives
Answering the Brief
Contexts
Audiences
Clients
Subject Matter
The Conceptual Process
Brainstorming and Creative Processing
Completion
Research
Research and Illustration
Preparing for Research
Methodologies
Completion
Drawing
Objective and Analytical Development
Visual Note Taking
Externalization of Ideas and Freedom of Expression
2 The Nature of Imagery
Visual Language
Stylization
Visual Intelligence
Visual Metaphor
Conceptual Imagery and Surrealism
Diagrams
Abstraction
Pictorial Truths
An Overview of Literal Representation
Hyperrealism
Stylized Realism
Sequential Imagery
Aesthetics and Non-Aesthetics
Trends
‘Chocolate Box’
‘Shock’
3 The Role of Illustration
Documentation, Reference and Instruction
An Overview of Illustration for Information
National Curriculum and Trade Material for Young Audiences
Historical and Cultural Subject Matter
Natural Science
Medical Illustration
Technological Subjects
Commentary
An Overview of Editorial Illustration
Politics and Current Affairs
‘Lifestyle’, Reviews and ‘Bric-a-Brac’
Storytelling
An Overview of Illustration for Narrative Fiction
Picture Books and Early Readers
Comics
Persuasion
Advertising Illustration in Practice
Promotion and the Essence of Advertising
Identity
‘Below the Line’ and Corporate Branding
Point of Sale and an Overview of Packaging
Books and Music
Illustration and Design
4 Contemporary and Future Perspectives
Professional Practice
Interdisciplinary Practice
The Polymath Principle
The Illustrator as Scientist and Cultural Historian
The Illustrator as Journalist and Commentator
The Illustrator as Author of Fiction
A Public Interface
Connectivity and Interaction
Final Thoughts
Glossary of Terms
Bibliography
Acknowledgements
About the Author
eCopyright
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