How to Start a Home-Based Massage Therapy Business by Philbrick, Shirley -- Read -- Imperial Library of Trantor

Index

Acknowledgments Introduction 01 Home Massage Therapy Business Pros and Cons

Advantages Disadvantages What Qualities and Skills Do I Have? What Qualities and Skills Do I Need? What Are Your Motivating Factors?

02 Imagine the Possibilities

Permits and Zoning Your Business Structure In Office, On-Site, or Both? Target Clientele Massage Studio Design and Function Are You Ready?

03 It’s All in the Planning

Write a Mission Statement State Your Vision Determine Your Goals Develop a Plan of Action How Will You Build Your Dream?

04 Outfitting the Massage Studio

Essential Massage Equipment Office Equipment and Supplies Cleaning and Sanitation Miscellaneous Supplies What Are the Essentials?

05 Moving Forward

Massage Education and License to Practice Location, Location, Location Start-Up Costs Insurance Needs Business Image Projection How Strong Is Your Foundation?

06 Plan for Financial Success

Start with a Wealth Mind-Set Keeping Costs Low Setting Fees Business Checking Account Insurance Reimbursement Acceptable Forms of Payment Is Your Financial Plan in Order?

07 Managing the Cash Flow

Budget Paying Yourself Expense and Income How Will You Manage Your Cash Flow?

08 Taxes and Record Keeping: Do I Have To?

Client Documentation Manual Bookkeeping Record-Keeping Software Taxes Accounting and Tax Assistance How Will You Stay on Top of Your Taxes?

09 Professionalism and Ethics

Taking Care of the Client Taking Care of You Self-Help Techniques Appearances Cleanliness and Sanitation Policies Professional Conduct Time Management Dilemmas: What to Say and Do What Does Professionalism Look Like to You?

10 Let the World Know You Are Here! The Marketing Piece

Practice Talking about What You Do Choose Your Target Market Your Image Essentials Secondary Promotional Techniques Client Retention The Marketing Plan How Will You Allow Marketing to Work for You?

11 Give Your Business a Web Presence

Building a Website Blogging for Business Social Networking Internet Article Writing Online Professional Directories Video Marketing How Will You Get Exposure?

12 Growing Your Business

On-Site Work Subcontracting Massage Therapists Hiring Massage Therapy Marketing Specialists Article Writing Product Sales Joining an Existing Practice Where Do You Want to Go?

Closing Thoughts Appendix A: Resources Appendix B: Massage Therapy Training and Certification Glossary of Abbreviated Terms Glossary of Massage Techniques About the Author