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Index
Cover Page
The Battle for Sky
Foreword by Mark Thompson
Prologue
Introduction
1 It Was War Time
2 The Whiff of Nepotism
3 Jam Tomorrow
4 Every Pepsi Needs a Coke
5 We Are Going to Beat Up Sky
6 Throw Rocks at Our House and We’ll Napalm Your Village
7 The Rise of the Bike
8 The Guarantor of Independence Is Profit
9 It Was Payback Time
10 The Whole Organisation Was in a State of Shock
11 We’re Too Big and They Don’t Like It
12 Netflix Is Just HBO with a Decent IT Department
13 The Moment Has Come
14 James Fought Like A Tiger. Again.
15 Protect the Content Budget
16 Pivoting at a Pivotal Moment
17 The Knowledgeable Cab Driver
18 The Biggest and Most Dangerous Gamble of All
Notes
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